Nextdoor Expands Ads in Canada, Introduces Self-Serve

TORONTO--(BUSINESS WIRE)--Nextdoor Holdings, Inc. (NYSE: NXDR), the essential neighbourhood network, today announced the Canadian launch of the self-serve functionality within Nextdoor Ads Manager (NAM), expanding access to its advertising platform so that any Canadian business, from a local tradesperson to a national brand, can independently create, manage, and optimize campaigns that reach real people in neighbourhoods across Canada.

Nextdoor Ads Manager is a full-service advertising platform built and managed by Nextdoor. Unlike broad digital advertising, NAM allows businesses of all sizes to reach verified neighbours at scale who are actively looking for local solutions, whether that's a home services provider, a retailer, a restaurant, or a community organization, and more.

The platform includes:

• Hyperlocal Targeting: Reach verified neighbours based on precise location, demographics, and interests to ensure campaigns reach the most relevant audiences.
• Custom Audience Tools: Retarget past customers, exclude existing audiences, or find new neighbours similar to your best customers.
• AI Text & Image Generation: Quickly create professional ad copy and visuals with built-in AI assistance. No design or marketing experience needed.
• Performance Tracking: Advertisers can measure campaign outcomes, including purchases, leads, and signups, using the Nextdoor pixel.
• Advanced Reporting: Custom reporting dashboards allow advertisers to track performance and schedule campaign reports.
• Agency-Friendly Management: Agencies can easily manage multiple advertiser accounts and invite collaborators.

Nextdoor Ads Manager continues to gain traction with Canadian businesses

Since launching in Canada, the Nextdoor Ads Manager has seen strong adoption from businesses looking to reach local audiences at scale. To date, NAM has:

• Supported thousands of Canadian advertisers, spanning home services, health and wellness, and real estate industries.
• A growing share of advertisers have returned to run multiple campaigns, reflecting strong satisfaction among Canadian businesses
• Advertiser adoption spans coast to coast, with the strongest traction in Ontario, British Columbia, and Alberta

Now Introducing: Self-Serve

Building on the success of Nextdoor Ads Manager in Canada, Nextdoor is now introducing self-serve functionality, allowing enterprise businesses to independently create and manage hyperlocal at-scale campaigns directly through the platform.

Self-serve further expands access to Nextdoor’s advertising ecosystem as the platform continues to grow across Canada, helping businesses connect with neighbours in a trusted, community-driven environment – with 94% of Nextdoor users reporting they make the majority of household purchasing decisions.

“Canada represents a highly engaged and rapidly growing community on Nextdoor, where neighbours are actively turning to one another for trusted recommendations and local information every day,” said Anthony Di Muccio, Vice President of North America Sales at Nextdoor. “By introducing self-serve access to Nextdoor Ads Manager, we’re making it even easier for businesses of all sizes to tap into these authentic neighbourhood connections and drive real results at both a local and national level.”

Businesses of all sizes can start advertising through the Nextdoor Ads Manager and take advantage of the seamless self-management functionality now at https://business.nextdoor.com/en-ca.

Nextdoor is available today on the Apple App Store, the Google Play Store and at nextdoor.com. Nextdoor neighbours are encouraged to update their apps to ensure they are using the latest version. For media assets, visit https://about.nextdoor.com/ca-en/media/.

About Nextdoor:

Nextdoor is the essential neighbourhood network for over 105 million neighbours, offering trusted local news, real-time safety alerts, neighbour recommendations, for sale and free listings, and events. Nextdoor connects neighbours to the conversations and local gems that matter most in their local communities. Businesses, publishers, and public agencies use Nextdoor to engage with neighbours at scale.