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PALO ALTO, Calif.--(BUSINESS WIRE)--Nectar, the agentic growth operating system connecting businesses to consumers, today launched Nectar MCP, which connects a brand's Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data. AI assistants have become where a lot of marketing work happens. Teams have connected them to their sales numbers and their plans, but the assistants still can't see the cu...

PHILADELPHIA--(BUSINESS WIRE)--Red Thread PR, an independent Philadelphia public relations agency, is named to the 2027 PRNEWS Agency Elite Top 120....

CINCINNATI--(BUSINESS WIRE)--Pampers improved its Wipes dispensing experience to make it easier for parents to pull one wipe at a time....

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has confirmed a native integration with ClickUp, the world’s first Converged AI Workspace used by sales, marketing, and project teams. The integration allows mutual customers to bring verified ZoomInfo data into ClickUp with immediate effect. ZoomInfo Intelligence Now Available Inside ClickUp The integration runs through a native connector built on Model Context Protocol (MCP), the open standard that lets...

BOSTON--(BUSINESS WIRE)--Holiday retail sales forecasts are mixed. Americans plan to spend 5.5% less this season, an average of $1,018, according to Simon-Kucher's 8th Annual Holiday Shopping Study, returning back to 2024 levels. As household budgets shrink, any retail revenue growth will likely come from higher prices, rather than more purchases, causing retailers to fight for every hard-earned dollar. "Holiday budgets are being reset, not abandoned," said Shikha Jain, Partner and Head of Cons...

SAN FRANCISCO--(BUSINESS WIRE)--Nextdoor Holdings, Inc. (NYSE: NXDR), the essential neighborhood network, today announced the return of its annual Treat Map for a 14th year. Built around the idea that Halloween is bigger than any one house, this year’s map helps neighbors discover the homes, local events and businesses bringing the holiday to life. In the U.S., the Treat Map is sponsored by Reese’s and features Reese’s Trick-or-Treatiest Street in America, the brand’s nationwide search celebrat...

KANSAS CITY, Mo.--(BUSINESS WIRE)--Bishop-McCann, a global leader in meetings, incentives, and events, has appointed Justin Myers to the newly created role of Vice President, Marketing, Industry and Partner Relations. The appointment brings brand strategy, strategic partnerships, and industry engagement under one leader to advance innovation and strengthen the agency’s resources for meeting and event planners.Myers will lead Bishop-McCann’s marketing and brand strategy, including positioning its...

ATLANTA--(BUSINESS WIRE)--MessageGears, the leading data-native cross-channel marketing platform, today announced a suite of warehouse-native AI capabilities for enterprise teams: The MessageGears MCP: Build audiences, campaigns, and multichannel content right from Claude, ChatGPT, or any MCP-compatible AI assistant. Programmatic API endpoints: Compose and launch campaigns directly from the brand's own AI agents, data pipelines, or orchestration tools. Built-in predictive AI: Use scores directl...

NEW YORK--(BUSINESS WIRE)--Zeta Global Teams Up with Fireworks to Unveil New Specialized Athena Inference Models Using NVIDIA Nemotron...

NEW YORK--(BUSINESS WIRE)--Zeta Live 2026: Zeta Introduces AthenaOS, the Enterprise Intelligence Operating System that Turns Intelligence into Growth...