Wantable Appoints Tom Nowak as Chief Commercial Officer

MILWAUKEE--(BUSINESS WIRE)--Wantable, the leading personal styling and e-commerce retailer, today announced the appointment of Tom Nowak as Chief Commercial Officer. In this newly created role, Nowak will lead Wantable’s Marketing, Merchandising, Creative, and Digital Commerce teams, driving an integrated commercial strategy uniting product curation, brand storytelling, and customer experience. He will report directly to the company’s President & Chief Operations Officer, Tyson Ciepluch.

“Wantable is at the forefront of fashion and technology, and together we’ll lean even further into innovation to make every connection smarter, more personal, and more inspiring for customers.”

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Nowak brings more than two decades of executive experience in marketing, growth, and creative leadership across retail and consumer brands. Most recently, he served as Chief Marketing Officer at EVEREVE, where he led a comprehensive brand transformation that more than doubled revenue, profit, and customers – helping evolve EVEREVE from a regional retailer into a national brand.

“Tom’s proven track record of driving growth, building brands, and leading high-performing teams makes him an extraordinary addition to our leadership team,” said Ciepluch. “His experience at the intersection of marketing, creative, and merchandising will be instrumental as we continue to expand our reach and deliver best-in-class personalized experiences for our customers.”

“I’m excited to join Wantable at such a pivotal moment and to partner with this talented team to help lead its next phase of growth,” said Nowak. “Wantable is at the forefront of fashion and technology, and together we’ll lean even further into innovation to make every connection smarter, more personal, and more inspiring for customers.”

About Wantable

Founded in 2012 and headquartered in Milwaukee, Wantable is the leading personal styling and e-commerce retailer. The company blends technology, data science, and a team of expert stylists to deliver highly personalized style Edits across apparel, fitness, and loungewear. With a commitment to innovation and customer connection, Wantable continues to reimagine the future of personal styling. For more information, visit wantable.com or follow on Instagram, Facebook, YouTube and Pinterest.