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Search Engine Optimization
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Botify Expands its AI Agents and MCP Server Integration to Equip Brands to Lead in AI Search

NEW YORK--(BUSINESS WIRE)--Botify, the leading agentic and AI search optimization solution for brand visibility for both SEO and Generative Engine Optimization (GEO), today announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify’s data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on oppo...
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Bloomreach Appoints SaaS Revenue Veteran Ben Brewer as Chief Commercial Officer to Accelerate Global Growth

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Ben Brewer appointed as Chief Commercial Officer to further accelerate growth as the company continues to expand its market leadership....
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ADWEEK et ProRata apportent des réponses optimisées par l'IA à ADWEEK.com

LOS ANGELES et NEW YORK--(BUSINESS WIRE)--ProRata.ai (« ProRata »), créateur de la plateforme Gist Answers optimisée par l’IA, et ADWEEK, un acteur de premier plan dans les domaines de la publicité, du marketing et des médias, annoncent aujourd’hui l’intégration de Gist Answers dans les propriétés numériques d’ADWEEK, y compris ADWEEK.com et le Cannes Lions Digital Companion. Grâce à ce partenariat, ADWEEK proposera aux lecteurs des études, des résumés d’articles et des réponses contextuelles o...
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ADWEEK and ProRata Bring AI-Powered Answers to ADWEEK.com

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--ProRata.ai partners with ADWEEK to integrate Gist Answers AI platform, offering readers enhanced search, summaries, and context-aware insights....
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Consumer Fusion Named Preferred Vendor by the International Franchise Association

SAN DIEGO--(BUSINESS WIRE)--Consumer Fusion, a leader in AI-powered reputation management and digital marketing tools for franchises, has been officially named a Preferred Vendor by the International Franchise Association (IFA). This recognition highlights Consumer Fusion’s ongoing commitment to helping franchise brands protect their reputation, increase visibility, and grow revenue through scalable, centralized digital tools. Supporting over 100 franchise brands, Consumer Fusion offers a compr...
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Longview Strategies and Nowspeed Launch GEO Authority Builder to Help Brands Win in AI Search

BOSTON--(BUSINESS WIRE)--Longview Strategies, a strategic communications firm focused on visibility that drives trust, and Nowspeed, a leading digital marketing agency, have partnered to launch the GEO Authority Builder, a new service designed to help companies increase their presence and credibility in generative AI search results. As generative search platforms like ChatGPT, Perplexity, and Google’s AI Overviews become the front door to the internet, Generative Engine Optimization (GEO) is st...
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Validated Insights Report on Computer Science and Information Technology Released: Tech Degrees Growing, Some Significantly

CHICAGO--(BUSINESS WIRE)--Extensive Validated Insights report on CS/IT degree enrollment shows consistent growth in many sub-fields amid some caution signals....
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WP Engine Celebrates 15 Years of Innovation

AUSTIN, Texas--(BUSINESS WIRE)--WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress®[1], today celebrates its 15th anniversary, a milestone that marks the company’s evolution from a local startup in Austin to a global platform helping businesses win online through open technology and trusted partnerships. WP Engine has remained dedicated to helping businesses win online through powerful, secure, and scalable digital experiences. Ov...
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Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services

CANNES, France--(BUSINESS WIRE)--Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile. Now with Adobe LLM Optimizer, teams can stay ahead of shi...
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Yext Launches Research Program to Power the Future of SEO and Marketing Strategy

NEW YORK--(BUSINESS WIRE)--Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, today announced the launch of Yext Research. The new initiative is designed to give marketers and SEO professionals access to the signals, benchmarks, and trends that define how brands are being discovered and trusted in today’s new search era. Today, brand discovery happens across AI answers, local listings, reviews, social platforms, and third-party sites. But the systems behind that discovery are not t...