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VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Snappy, a global corporate gifting platform, roughly doubled the book rate for its qualified opportunities, from closer to 30% to closer to 60%, after rebuilding its prospecting around real-time buying signals, according to the company. Snappy never struggled to find the right companies. The problem was knowing the right person inside each one, and the right moment to reach them. Because...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Syncro, an IT management software company serving managed service providers, generated around $400,000 in pipeline and around $150,000 in revenue within a couple of months of building a new outbound motion on ZoomInfo data. Before the change, Syncro's go-to-market motion was entirely inbound, with paid search as the primary growth lever. Marketing could not build a target audience on its...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the connected data and technology foundation for the world’s leading brands, in partnership with EMARKETER, today released its report, “Data and identity: From marketing capability to company asset.” The new research reinforces the need to align fragmented data and identity under a stronger, interoperable foundation to enable enterprise-wide clarity and create a connected view of consumers across channels and identifiers. “Marketers are seeing clear retur...

NEW YORK--(BUSINESS WIRE)--This morning, Aéropostale intern and TikTok phenom, Déjà Clark, sent an internal email that gives an unfiltered look at the new back-to-school collection she co-designed. From super baggy jeans and low-rise staples to perfectly fitted tops that scream “first day of school” fit – this Déjà for Aéropostale collection can’t be missed. The brand team had already started drafting a formal press release announcement for the drop, but then realized…why bother when Déjà alrea...

SAN FRANCISCO--(BUSINESS WIRE)--Cloudflare, Inc. (NYSE: NET), das führende Cloud-Unternehmen im Bereich Konnektivität, gab heute bekannt, dass Cloudflare und OpenAI ein in seiner Art einzigartiges Forschungspilotprojekt starten, um zu untersuchen, wie Erkenntnisse von teilnehmenden Websites im globalen Netzwerk von Cloudflare KI-Suchmaschinen dabei helfen können, relevante Inhalte im offenen Web effektiver zu finden und zu indexieren. Der Schwerpunkt des Pilotprojekts liegt insbesondere auf der...

SAN FRANCISCO--(BUSINESS WIRE)--Cloudflare, Inc. (NYSE: NET), la empresa líder en conectividad en la nube, anunció hoy el lanzamiento, junto con OpenAI, de un proyecto piloto de investigación sin precedentes para explorar cómo la información obtenida de los sitios web participantes de la red global de Cloudflare permite que los motores de búsqueda basados en IA descubran e indexen contenido relevante de la web abierta de manera más eficaz. El proyecto piloto se centra específicamente en mejorar...

ARDMORE, Pa.--(BUSINESS WIRE)--Nectar, a leading independent retail media and commerce agency, today announced that Vitamix, the iconic premium high-performance blender brand, has selected Nectar as its Amazon agency of record. The multi-year partnership covers the U.S. and Canada, and unifies Vendor Central management, advanced retail media, Amazon Marketing Cloud (AMC) measurement, creative production, and analytics under one integrated team — powered by Nectar’s proprietary iDerive commerce...

SAN FRANCISCO--(BUSINESS WIRE)--Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced Cloudflare and OpenAI are launching a first-of-its-kind research pilot to explore how insights from participating websites across Cloudflare’s global network can help AI search engines discover and index relevant content on the open web more effectively. The pilot is specifically focused on improving the accuracy and timeliness of answers. By using Cloudflare’s real-time network...

NEW YORK--(BUSINESS WIRE)--Yext, Inc. (NYSE: YEXT), the enterprise agentic marketing platform, today announced that it has appointed Cynthia Paul to serve as an independent director on its Board of Directors, effective immediately. Ms. Paul is the Chief Investment Officer and Chief Executive Officer of Lynrock Lake LP, an investment management firm. “We are happy to welcome Cynthia to our Board of Directors and believe her insights will be a significant asset to the team as we continue to deliv...

SINGAPORE--(BUSINESS WIRE)--Real Chemistry, un leader mondiale nella comunicazione sanitaria basata sull’IA e su dati approfonditi, oggi ha annunciato l’acquisizione di Spurwing Communications, creando così il proprio primo hub strategico nella regione Asia-Pacifico (APAC), a Singapore. Questa pietra miliare rafforza la strategia globale e la presenza in tale regione, potenziandone la capacità di supportare organizzazioni sanitarie. Grazie alla combinazione di un profondo know-how nel mercato e...