Botify Expands its AI Agents and MCP Server Integration to Equip Brands to Lead in AI Search

NEW YORK--(BUSINESS WIRE)--Botify, the leading agentic and AI search optimization solution for brand visibility for both SEO and Generative Engine Optimization (GEO), today announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify’s data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility.

AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. Search is being reinvented and rebuilt in real time by AI engines like ChatGPT, Perplexity, Claude, and Google, with companies under pressure to grow fast, show results, and stay visible. Historically, larger enterprises have dominated search visibility due to larger ad budgets and access to larger teams and resources. But today, speed matters. Growth-focused companies can use their size to their advantage, turning agility into discoverability and outperforming competition at a time when it has never been more imperative.

“Our philosophy prioritizes meaningful results through automation and effectiveness, building a set of solutions that not only informs but acts, enhancing how quickly they see results and scale impact for companies,” said Adrien Menard, co-founder and CEO at Botify. “With these innovations, we’re accelerating the shift from human-only optimization to agentic workflows, laying the foundation for tomorrow’s hybrid teams of humans and AI agents working in tandem. We’ve been leading the way in AI and automation for years, and this marks a major milestone in our continued mission to help companies be found wherever consumers, bots, and AI agents are. The future of search will be powered by hybrid teams where humans and intelligent agents work side by side to accelerate brand visibility, ROI impact, and sustained growth.”

Purpose-built for both global enterprises and growth-focused companies, Botify’s new agentic capabilities, technical workflows, and service offerings give brands the advantage of speed, enabling optimization at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. The latest release includes:

• Expansion of AI agents: New conversational agents enable brands to understand, act on, and optimize their search performance at scale. Leveraging multiple agents, Botify Assist operates as a copilot for marketers to navigate their extensive website data, provide data-backed recommendations, and act immediately. This includes identifying indexation issues, creating new content, optimizing high-priority content for AI visibility, and more, based on a brand’s own website data and real-time, LLM-powered insights.
• MCP server integration: Botify’s MCP server allows teams to integrate Botify data into external tools or bring their own agents into the Botify environment, connecting critical data sources in one place. Brands can provide more context to Botify’s agents with data from the rest of their tech stack, streamline multi-step processes, and break silos between teams.
• AWS partnership: Botify has joined the AWS ISV Accelerate (ISVA) Program to bring its leading AI technology to Fortune 100 companies and help them get discovered in AI Search. Botify customers can now use their software purchases toward fulfilling their AWS commitments.
• Botify Growth offerings: New service offerings have been built to help level the playing field for growth-focused companies. By combining AI-powered technology with expert-led services, Botify supports in-house teams at scale with a fully managed solution for companies without a dedicated search team. These offerings make it easier than ever to seize momentum, boost visibility, and execute at speed across traditional and AI search.

With these updates, Botify delivers the velocity and productivity our customers need to act fast, boost visibility, and drive meaningful ROI. To learn more about the enhanced features and new offerings, please visit: https://bit.ly/4lcSxe1

About Botify:

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify’s technology powers agentic workflows, AI-driven recommendations, and automated indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms. Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.