SharkNinja and Boston University’s Questrom School of Business to Collaborate on a Dedicated AI & Analytics Lab

BOSTON--(BUSINESS WIRE)--SharkNinja, a global product design and technology company known for creating innovative, highly-rated household products and lifestyle solutions, and the Questrom Consulting Lab at Boston University’s Questrom School of Business, are excited to announce a new partnership focused on groundbreaking AI and advanced analytics.

This unique collaboration establishes the SharkNinja AI & Analytics Lab, combining the deep AI and analytics capabilities of Questrom faculty and graduate students with SharkNinja’s expertise in solving consumer problems through elevated product design and category-disrupting innovation.

“We’re harnessing AI to unlock a new era of innovation at SharkNinja,” said Mark Barrocas, CEO of SharkNinja. “We’re thrilled to partner with Boston University’s Questrom Consulting Lab to connect world-class academic insights with real-world business challenges. Together, we’re deepening how we use data and analytics to make smarter decisions, operate with greater precision, and accelerate how we turn insights into action as we continue to push the boundaries of what’s possible. As we scale AI across the organization, we're driving faster execution, stronger collaboration, and ultimately better outcomes for our consumers.”

The SharkNinja AI & Analytics Lab will provide a structured, faculty-led environment for advanced analytics, artificial intelligence, and business insight generation. A dedicated team of graduate business students, under the guidance of experienced faculty advisors and Lab leadership, will collaborate with SharkNinja to design, develop, and deliver AI-driven and data-powered solutions.

Professor Peter Howard, Executive Director of Action Learning and the Questrom Consulting Lab, shared his excitement about the collaboration. “This partnership offers our students the opportunity to bring their academic insights into a vibrant industry environment. Working alongside SharkNinja’s experts, our team is excited to deliver relevant and measurable value to support SharkNinja’s growth.”

The Lab will serve as both a center of excellence for data and AI-enabled decision making and a platform for testing and scaling innovative analytic and AI approaches, strengthening the connection between academia and real-world business impact.

“Experiential learning is critical to ensuring that business students enter the world of work ready for success on day one,” added Susan Fournier, Allen Questrom Professor and Dean of the Questrom School of Business. “This is why we are truly excited and grateful for our collaboration with SharkNinja to provide our students with the opportunity to work at the leading edge of AI and enhance their learning experience while having real impact in real-time.”

About the Questrom Center for Action Learning
The Center for Action Learning at Boston University Questrom School of Business empowers students with the real-world skills, professional networks, and career readiness they need to succeed from day one. Students gain a competitive advantage by developing in-demand business skills, applying classroom knowledge to real-world challenges, and building resumes filled with hands-on experience. Employers benefit from access to a pipeline of qualified, work-ready candidates with practical experience and industry-relevant competencies. The Questrom Consulting Lab, part of the Center for Action Learning, provides members with access to dedicated teams of students, led by Questrom faculty advisors, to help solve strategic business problems.

About Questrom Experiential Learning (QXL)
Questrom Experiential Learning (QXL) empowers students to move beyond the classroom and into high-impact, real-world environments where they can apply, test, and expand their knowledge. Whether it's consulting for real companies through QXLconsult, managing live investment portfolios in QXLinvest, launching new ventures via QXLlaunch, or exploring global contexts, career paths and industries through QXLexplore, every QXL experience sharpens problem-solving skills, builds confidence, and prepares Questrom students to lead with insight and agility. QXL isn’t just about learning—it’s about doing, creating, and transforming ambition into action.

About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.

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