Buffalo Sabres Elevate NHL Fan Experience with Alchemer’s AI-Powered Feedback Technology

LOUISVILLE, Colo.--(BUSINESS WIRE)--Alchemer, a leader in customer experience (CX) and feedback technology, today announced the Buffalo Sabres are leveraging the Alchemer Pulse solution to transform fan engagement, achieving measurable gains in fan satisfaction, engagement and revenue growth. Through Pulse, the Sabres have significantly expanded their ability to capture, analyze and quickly act on fan feedback.

“Fans are the heart and soul of our organization,” said Jeremy Cohen, Manager of Fan Development, Buffalo Sabres. “Alchemer Pulse is a researcher’s dream, as it allows us to put numbers to unstructured qualitative data, giving us visibility into what matters most to our fans. We are making faster, smarter decisions that directly improve satisfaction, and the overall response has been excellent. We’re seeing steady growth in fan engagement and revenue.”

The Buffalo Sabres selected Alchemer to deliver a scalable, easy-to-use feedback solution that offers depth, breadth and speed. Over the past year, through the 2025-26 regular season, the Buffalo Sabres have analyzed more than 41,000 open-ended survey responses. Fan response has surged, with survey participation doubling year-over-year, signaling stronger trust and deeper connection with the organization. Fan insights have translated directly into performance improvements, including a double-digit increase in customer satisfaction (CSAT) and net promoter score (NPS).

“Alchemer is delivering purpose-built AI that helps organizations like the Buffalo Sabres turn feedback into measurable business outcomes,” said Ryan Tamminga, Chief Customer Officer at Alchemer. “Pulse provides clear, actionable intelligence in an intuitive platform, enabling teams to strengthen fan relationships, drive continuous improvement and ultimately impact revenue.”

With AI-powered text analytics synthesizing hundreds of thousands of fan comments across multiple languages, themes and sentiment, the Sabres can prioritize investments based on greatest impacts. Fan insights are now shared across ticketing, digital, brand, events and executive leadership teams, aligning priorities and resources around what matters most to fans. With a data-driven approach in place, the Sabres are building a sustainable model for fan experience innovation.

Learn more about how the Sabres are transforming fan experience in this case study: Buffalo Sabres Score Big with Fan Feedback Powered by Alchemer.

About Alchemer

Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software and purpose-built AI. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company.

For more information, visit www.alchemer.com.