Zumba Fitness Party Launches Exclusively on Nex Playground, Bringing the Ultimate At-Home Dance Studio Experience to Living Rooms Everywhere

SAN FRANCISCO--(BUSINESS WIRE)--Nex, maker of Nex Playground, the active play system that gets families moving year-round, in collaboration with Zumba^®, the global dance-fitness phenomenon, today launched Zumba Fitness Party–a first-of-its-kind family-friendly fitness experience that combines immersive motion tracking with simple setup, real-time gamified feedback, and live scoring–to make physical fitness enjoyable, accessible, and engaging for people of all ages and abilities.

Zumba Fitness Party is everything we dreamed of when we first launched Nex Playground–movement, connection, and joy all rolled into one.

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Combining Nex’s advanced AI-powered motion tracking with Zumba’s signature rhythms and easy-to-follow choreography, Zumba Fitness Party transforms traditional workouts into high-energy dance sessions that are as fun as they are effective. Zumba Fitness Party marks Nex Playground’s first IP-partnered fitness experience designed specifically for parents, proving that Nex Playground goes beyond kids’ games to become a true active lifestyle choice for families who want to weave movement into their daily routines. Zumba Fitness Party is included exclusively with Play Pass–the subscription that unlocks the full Nex Playground experience.

“Zumba Fitness Party is everything we dreamed of when we first launched Nex Playground–movement, connection, and joy all rolled into one,” said David Lee, co-founder and CEO of Nex. “We wanted to build something that makes people forget they’re working out, and instead feel like they’re at the best dance party of their lives. Whether you’re a longtime Zumba fan or a total beginner, this experience delivers the energy of the studio right to your home.”

Zumba Fitness Party debuts with a robust lineup of 10 classes of varying lengths –including sessions just under an hour, shorter classes under 30 minutes, and tutorials designed to help you learn and perfect your moves and scores. Users can experience Zumba workouts across a wide variety of dance styles, music genres, and difficulty levels. Players will follow the moves as shown by the instructor on screen and receive live feedback on the screen. At the end of each class, users will obtain a score based on how closely their movements resemble the instructor’s, along with a breakdown of calories burned, allowing dancers to reach their fitness goals without leaving their living room!

Zumba Fitness Party features include:

• Star Power on Screen: Users can train with a lineup of iconic celebrity Zumba instructors, including Beto Perez, Mauricio Camargo, Gina Wonder, Kass Martin, Dahrio Wonder, and Rony Grateraut.
• Real-Time Engagement: Gamified feedback and live scoring keep users immersed and motivated throughout each class.
• Built-in Progression: The experience evolves with each session, offering unlockable songs, dance genres, and moves that reward continued play.
• Replay and Refine: Players can revisit their favorite tracks and work toward higher scores, with precise feedback on every move to support skill-building and mastery.
• Play Together, Compete Together: The multiplayer mode brings a dose of friendly competition, allowing families and friends to dance side-by-side and compare performance in real time.
• Frequent Updates: Zumba Fitness Party offers a steady rollout of new workouts, routines, and music, allowing users to experience one new workout per month.

“With Zumba Fitness Party, we’re redefining what it means to move together at home,” said Carolina Moraes, Chief Marketing Officer of Zumba. “This experience makes our format more accessible than ever before for parents and families. We’re excited to reach new audiences where they are and show more people that fitness can feel like a celebration.”

Zumba beginners and enthusiasts alike can play Zumba Fitness Party exclusively on Nex Playground with a Play Pass.

Families interested in purchasing Nex Playground can find the active play system on Amazon as well as in Best Buy®, Target®, Walmart®, and Sam’s Club® online and select retail stores nationwide. Store availability can be found at https://nexplayground.com/stores.

About Nex

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 40+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards.

To learn more, visit https://www.nex.inc or follow the company on Instagram and Facebook.

About Zumba Fitness, LLC

Founded in 2001, Zumba is the largest branded dance fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 185 countries. Zumba^® blends world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves - mind, body and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT workout STRONG Nation^®, where music acts as the main motivator. In 2023, Zumba launched CIRCL Mobility^®, a revolutionary new program designed to unlock the body's full potential through flexibility, breathwork, and mobility exercises. The Zumba^® lifestyle is rounded out by the company's many consumer product offerings, including video games, VR +MR experiences, original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba's programs and products, or to find a live class, visit zumba.com. Follow us on TikTok, Instagram and Facebook.