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AdvoCare Announces Mixed Berry and Green Apple Flavors
RICHARDSON, Texas--(BUSINESS WIRE)--AdvoCare International, LLC, a leading health and wellness company, is excited to announce the limited‑time release of Rehydrate: Hydration + Energy in two new refreshing flavors: Mixed Berry and Green Apple. Launched early in 2026, the product is designed for customers who want to stay sharp and fueled, and to deliver rapid hydration and steady, clean energy in one simple step. Rehydrate: Hydration + Energy combines four key electrolytes with 100mg of green...
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NILIT Introduces Breakthrough Performance Fabrics Specially Engineered for Workwear
FRANKFURT, Germany--(BUSINESS WIRE)--NILIT introduces at Techtextil a collection of new technical fabrics for workwear that support worker productivity, performance, and well-being....
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Another Titan Enters the Arena: Netflix Co-Founder Marc Randolph Joins Oh YAAS as Advisor
DALLAS--(BUSINESS WIRE)--In what is quickly becoming a pattern, Oh YAAS has added yet another category-defining visionary to its ranks. Marc Randolph, co-founder and founding CEO of Netflix, one of the most transformative companies of the modern era, has joined Oh YAAS as an Advisor. This marks the latest in a growing list of industry architects aligning behind the company’s bold vision to create an entirely new category: Experiential Collectibles™. With Randolph’s arrival, Oh YAAS will continu...
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Vuori Names Heather Archibald as Chief Product Officer
ENCINITAS, Calif.--(BUSINESS WIRE)--Vuori, a global activewear brand rooted in Coastal California culture, is excited to appoint retail industry leader Heather Archibald as its new Chief Product Officer, effective Monday, April 20. In the newly created role, Archibald will lead end-to-end product organization and oversee the lifecycle of the product portfolio from design and development to merchandising, raw material planning, production and sourcing strategy. The role will advance Vuori’s glob...
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Boulevard Expands Clinical Capabilities for Medspas with Launch of ePrescribe
LOS ANGELES--(BUSINESS WIRE)--Boulevard (www.joinblvd.com), provider of the business management platform trusted by the fastest-growing salons, spas, and medspas, today announced the launch of ePrescribe, a new feature that brings secure electronic prescribing directly into patient profiles. ePrescribe enables medspas and other clinical wellness practices to manage prescriptions alongside scheduling, charting, payments, and the broader patient experience within the Boulevard platform, eliminati...
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DECKED Launches New Payloader Storage Bins, the Last Storage Bin You’ll Ever Need
KETCHUM, Idaho--(BUSINESS WIRE)--DECKED, the leader in truck bed organization and storage solutions, today announced the launch of its Payloader collection, a new line of ultra-durable storage bins built to replace the flimsy, disposable totes that dominate garages across America. Designed for people who need to regularly access their gear, Payloader bins bring DECKED’s signature durability, organization and no-BS functionality out of the truck bed and into the garage. The result is a product t...
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Hiya Enters Retail with Nationwide Target Launch
LOS ANGELES--(BUSINESS WIRE)--Hiya, the Fastest-Growing Children’s Health Brand, Brings Clean Formulas, Ingredient Integrity, and Kid-First Experience to Target's Aisles....
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Durham Brands Exceeds Peak Forecast by 170% and Nearly Doubles Throughput with Infios
MINNEAPOLIS--(BUSINESS WIRE)--Infios, a global leader in intelligent supply chain execution, today announced Durham Brands (DBA Gimme Beauty®), one of the fastest growing hair accessory companies in the U.S., has transformed its warehouse operations with Infios Warehouse Management (WM) – enabling the company to scale rapidly, improve accuracy and deliver record breaking peak season performance. Following the implementation of Infios WM, Durham Brands exceeded its December peak forecast by 170%...
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Aussie Debuts Exclusive Miracle Curls Jumbo Dual Pack at Costco, Hydrating Waves, Curls, and Coils
CINCINNATI--(BUSINESS WIRE)--Aussie, a leader in haircare, announced today its debut at Costco, expanding access to its fan-favorite products for even more consumers. Introducing the exclusive Miracle Curls Extra Moisture Jumbo Dual Pack, designed specifically for Costco members seeking intensive hydration and value for their waves, curls, and coils. The new club-sized shampoo and conditioner duo aims to simplify wash day routines for families by delivering superior moisture and frizz control f...
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Ahead of Opening, Cincinnati’s Fidelity Hotel Joins Curator Hotel & Resort Collection
BETHESDA, Md.--(BUSINESS WIRE)--Curator Hotel & Resort Collection (“Curator”), a collection of independent boutique and lifestyle hotels and resorts, is proud to announce the addition of Cincinnati’s Fidelity Hotel as a new member. This highly anticipated hotel is slated to open in summer 2026 and has been welcomed into the collection ahead of its official debut; a distinction that highlights a strong partnership between its operator, New Waterloo, and Curator. The teams are working togethe...