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General Sports
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Cardinals & Lumifi Announce New Partnership

TEMPE, Ariz.--(BUSINESS WIRE)--The Arizona Cardinals Football Club and Lumifi, a Scottsdale-based cybersecurity leader, have entered a multi-year partnership built on defense, innovation, and local pride. Just as defense wins games on the field, the Cardinals now turn to Lumifi to defend the organization from cyber threats by safeguarding the team’s technology with trusted, cutting-edge cybersecurity solutions. The partnership strengthens the Cardinals’ cybersecurity posture while positioning t...
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Xponential Fitness, Inc. Announces Divestiture of Lindora

IRVINE, Calif.--(BUSINESS WIRE)--Xponential Fitness, Inc. (NYSE: XPOF) (the “Company” or “Xponential Fitness”), one of the leading global franchisors of boutique health and wellness brands, today announced that it has completed the divestiture of Lindora to Next Health Management Group, Inc. (“Next Health”). “The Lindora divestiture will allow Xponential to focus the Company’s time and capital on our core fitness modalities with the greatest impact to our profitability,” said Mike Nuzzo, CEO of...
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Argentina and Puerto Rico Set for Historic Showdown at Soldier Field

CHICAGO--(BUSINESS WIRE)--VMG Sports & Entertainment, in collaboration with the Argentine Football Association (AFA) and the Puerto Rican Football Federation (FPF), is proud to present an international friendly unlike any other: Argentina vs Puerto Rico, scheduled for Monday, October 13, 2025, at Soldier Field, Chicago, 7 PM CT (capacity 61,500). This event is part of the AFA U.S. Friendly Tour ahead of the 2026 FIFA World Cup, beginning with Argentina’s clash against Venezuela in Miami, da...
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Soccer Sponsorship from the Construction & Real Estate Sectors Analysis Report 2025 | Mitsui Fudosan Emerges as Most Active Brand with 11 Deals - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Sponsorship Sector Report - Construction & Real Estate 2025" report has been added to ResearchAndMarkets.com's offering. This report provides an overview of the construction & real estate sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Across the construction and real estate sector, soccer commands the top position in terms of annu...
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Genius Sports Acquires Sports Innovation Lab to Bolster World’s Most Advanced Fan Activation Platform

NEW YORK & LONDON--(BUSINESS WIRE)--Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, today announced that it has acquired Sports Innovation Lab, the leader in sports fan data. The acquisition fast-tracks the expansion of Genius Sports’ media business, combining the most comprehensive official game data with the deepest fan intelligence available. Together, the two compa...
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Northern Escape Heli-Skiing Sees Global Surge in Demand as Adventurers Seek Canada’s Legendary Powder

TERRACE, British Columbia--(BUSINESS WIRE)--Luxury adventure travel continues accelerating, with analysts projecting ~7.6% annual growth through 2030 [1][5]. Meanwhile, global tourism reached record highs in 2024 [2], and ski tourism is above pre-pandemic norms [3]. Northern Escape Heli-Skiing (NEH), named World’s Best Heli-Ski Operator by the World Ski Awards [4] in 2022, 2023, and 2024, continues to welcome a truly international mix of guests each winter. Global Appeal Post-pandemic traveller...
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TeachMe.To Raises $3 Million as In-Person Lesson Marketplace Takes Off

SAN DIEGO--(BUSINESS WIRE)--TeachMe.To, the marketplace for finding and booking local in-person lessons, today announced that it has raised $3 million in seed+ funding, led by Interplay and with participation from existing investors, including Bling Capital and 1984 Ventures. The new capital will be used to accelerate an already rapidly growing marketplace, with 5,000 active instructors on the platform, over 30,000 students, and having delivered nearly 100,000 lessons to date. The funding will...
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Evolv Extends Partnership with New England Patriots, New England Revolution, and Gillette Stadium

WALTHAM, Mass.--(BUSINESS WIRE)--Evolv Technologies Holdings, Inc. (NASDAQ: EVLV), a leading security technology company pioneering AI-based solutions designed to create safer experiences, today announced that it renewed its partnership with Gillette Stadium, home of the New England Patriots and New England Revolution. The renewal, which extends a partnership initiated in 2021, increases the number of entry points at which Evolv Express® security screening will be used. All members of the publi...
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Game On: Sports Illustrated Resorts Announces New Location in Sports-Loving Chicago

ORLANDO, Fla.--(BUSINESS WIRE)--Travel + Leisure Co. (NYSE:TNL), a leading leisure travel company, today announced plans for a Sports Illustrated Resorts location in Chicago, Illinois. Home to the nation’s oldest ballpark, the NFL’s longest-standing stadium, and the largest arena in the country, Chicago’s deep-rooted sports culture and fiercely loyal fanbase make it the perfect home for the expanding brand’s third location. From the electric energy of game day to the rich tapestry of historic l...
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GAME 7 Named First-Ever Official Jersey Patch Partner of the New York Rangers

NEW YORK--(BUSINESS WIRE)--Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) today announced a landmark partnership with GAME 7, naming the multi-platform sports and entertainment brand the first-ever jersey patch partner of the New York Rangers. Beginning with the upcoming Rangers centennial season in 2025-26, the two companies will kick off a multifaceted partnership that will provide GAME 7 with year-round exposure across MSG’s unrivaled set of sports and entertainment propertie...