Clari Reaffirms Commitment to Open Ecosystem to Expand Enterprise Revenue Data and Inform AI Agents

SUNNYVALE, Calif.--(BUSINESS WIRE)--Clari today unveiled a set of new integrations with the industry’s top data, intelligence, and engagement companies to bolster its AI strategy. These integrations enrich Clari’s Revenue Context™ — the foundation that informs AI assistants and agents to drive execution, predict outcomes, and unlock revenue across the entire revenue team.

This announcement reinforces Clari’s commitment to an open integration ecosystem where customers own their own data. Enterprises can bring in all of their revenue and GTM data into Clari to activate AI across the entire revenue team.

As AI adoption accelerates, revenue leaders face a critical challenge because most agents lack the context needed to deliver real outcomes. Clari takes a different approach by connecting and contextualizing the entire revenue lifecycle, giving AI a complete understanding of who did what, when — that led to what outcome.

With Clari, enterprises finally see all their revenue data across all their revenue data models — easily managing their complexity across territories, teams, strategies, and business models.

Patty Hanna, Vice President of Field Strategy & Operations at Okta, said: “Clari’s AI and predictive capabilities have been a game-changer here at Okta. All of our top-level executives, including our CEO, constantly check Clari’s AI to predict where we will land for the quarter. The AI score that Clari gives to each opportunity — along with its usability, visibility, and transparency — is a game-changer for our field teams.”

AI That Understands Enterprise Revenue

Clari added new integrations across data, intelligence, and engagement to give its AI deeper context and broader reach, from signal ingestion to seller action. Clari’s new integrations are designed to bring in more signals, improve data quality, and give both human and agentic teams faster, more informed ways to take action and drive predictable growth.

New and expanded Clari revenue data and AI integrations include:

Data Integration: Unifying Enterprise Revenue Data

• Fivetran: Connects key, non-CRM revenue data from disconnected systems into Clari to ensure consistent, reliable outcomes.
• Snowflake and Databricks: New sources of revenue data are now accessible through Clari, allowing revenue teams to unlock full context across the revenue process.

Data Enrichment: Delivering Actionable Insights to Power Enterprise GTM Strategy

• Clearbit and ZoomInfo: Enhance account and contact records with accurate, up-to-date data to improve account and contact targeting and segmentation.
• 6sense and Demandbase: Provide intent data, giving teams visibility into prospect interest and engagement.
• Exchange, Gmail, O365, & Zoom: Auto-capture and sync your contact and activity data directly into Clari and CRMs.

Outbound Execution: Activating Sellers with AI Workflows

• Gainsight: Extend Revenue Context into post-sale motions by pushing AI-generated call summaries and action items into Gainsight. Tasks are auto-created from Clari Copilot, with full visibility in the Gainsight timeline to drive retention and expansion.
• Nooks: Connects Groove Flows and Actions with AI Dialing to accelerate outbound, reduce manual work, and drive more pipeline.
• Orum: Unlocks real-time insights from outbound calling by capturing and analyzing every conversation in Clari Copilot — so sales teams can improve execution, performance, and conversion.

Andy Byrne, CEO of Clari, said: “We’re entering a new productivity paradigm — driven by AI. In the next 12 months, AI won’t just assist revenue teams; it will transform the entire revenue process. The next wave of growth will be led by enterprises who integrate all revenue data, unify every signal, and run their revenue process with AI assistants and agents informed by full Revenue Context to drive predictable growth at enterprise scale.”

Additional Resources

• Download the new White Paper: Revenue Context for AI
• Learn more about the Clari Revenue Orchestration Platform

About Clari

Clari is the only Enterprise Revenue Orchestration leader that delivers Revenue Context to Run Revenue – running AI and agents at enterprise scale.

The Clari Revenue Orchestration Platform leverages all structured and unstructured data from every human- and machine-generated revenue interaction into a single, time-series data model, the world’s largest of its kind — managing over $5 trillion in revenue for global enterprises.

More than 1,500 organizations – including Adobe, HPE, Cisco, Okta, Thermo Fisher Scientific, and Zoom – run revenue on Clari to improve win rates, prevent slipped deals, forecast with accuracy, and boost the productivity of all revenue-critical employees.

Clari: Run Revenue^® with AI + Revenue Context. Learn more: https://www.clari.com/