NationsBenefits Helps Enhance Hearing Health Outcomes with Member Access and Affordability

PLANTATION, Fla.--(BUSINESS WIRE)--Hearing health plays a vital role in our overall well-being—but for millions of Americans, care remains out of reach. As research continues to highlight the connection between untreated hearing loss and serious health outcomes, including cognitive decline and chronic conditions, the need for early detection and accessible care is more important than ever. In recognition of Hearing and Speech Month, NationsBenefits®, is advancing our member-first approach—removing cost and access barriers, supporting preventive screenings, and helping individuals take proactive steps toward better hearing and better health.

“Early detection can delay or prevent major health consequences. That’s why we’re focused on breaking down the cost, access, and technology barriers that stop people from getting care.” -Michael Parker, Co-CEO of NationsBenefits

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A recent study published in JAMA Neurology revealed a powerful correlation: up to 32% of dementia cases among older adults may be attributed to audiometric hearing loss. The study further underscores that this is no longer only a quality-of-life concern—it’s an important public health issue.

Despite this, most people wait 7 to 10 years after noticing hearing loss symptoms before seeking care. In that time, the consequences compound: untreated hearing loss has been linked to depression, social isolation, falls, and chronic conditions like diabetes. As a leading provider of supplemental benefits, NationsBenefits is working with health plans nationwide to reimagine what hearing care can look like—proactive, affordable, and built around the member experience. Through our NationsHearing® program, we’re helping millions of members through our partner health plans to receive:

• Annual no-cost hearing exams
• Affordable hearing aids from all major manufacturers
• Nationwide network with thousands of participating providers
• Home-based screenings and virtual consultations

“We’ve reached a point where hearing loss must be viewed as not just a symptom of aging, but a factor that accelerates cognitive and physical decline,” said Michael Parker, Co-CEO of NationsBenefits. “Early detection can delay or prevent major health consequences. That’s why we’re focused on breaking down the cost, access, and technology barriers that stop people from getting care.”

Our technology is also helping to close critical gaps in care—bringing support to those who need it most, whether they live in urban neighborhoods or rural communities. This approach not only eliminates traditional obstacles like high costs and travel time—it also integrates hearing health into whole-person care models that support chronic disease management and preventive screening goals.

“We believe hearing health should be a standard part of preventive care,” said Glenn Parker, MD, Co-CEO. “Annual screenings, especially for aging adults or those with chronic conditions, should be as routine as blood pressure checks or annual eye exams.”

As hearing loss continues to affect nearly 48 million Americans, the need for integrated, affordable hearing care has never been more urgent. We encourage individuals, families, and healthcare leaders to rethink hearing health as a core part of whole-person care—because early detection doesn’t just preserve hearing; it protects minds, connections, and independence.

To learn more about how NationsBenefits is transforming hearing care, visit https://www.nationsbenefits.com/nationshearing.

About NationsBenefits

NationsBenefits is a leading provider of supplemental benefits and fintech solutions and outcomes to the healthcare industry. NationsBenefits partners with managed care organizations to provide innovative healthcare, data analytics, gap closure, and fintech solutions aimed at driving growth, reducing costs, and delighting members. Combining its cutting-edge technology with targeted retailer partnerships, NationsBenefits empowers health plans to deliver impactful supplemental benefits to optimize member experiences and drive better health outcomes. By simplifying processes to make smarter choices and expanding access to benefits solutions, NationsBenefits aims to improve each of its members’ quality of life through its revolutionary and comprehensive suite of offerings. To learn more, visit NationsBenefits.com.