Asian American Advertising Federation (3AF) Releases 3AF Impact 50 – The Most Impactful Advertisers Reaching Asian American Consumers

LOS ANGELES--(BUSINESS WIRE)--In celebration of Asian Pacific Islander American Heritage Month, the Asian American Advertising Federation (3AF) announces the 3AF Impact 50, recognizing outstanding companies marketing to Asian Americans. This list celebrates Fortune 500 and Fortune 500 Global companies who have demonstrated exceptional commitment in engaging the 24-million strong Asian American consumer segment whose purchasing power is projected to reach $1.9 trillion in 2026.

The Asian American Advertising Federation (3AF) announces the 3AF Impact 50, celebrating Fortune 500 and Fortune 500 Global companies who have demonstrated exceptional commitment in engaging with Asian Americans.

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The announcement honors and celebrates advertisers and brands that have shown a meaningful commitment to the Asian American community by developing insights-driven creative and/or investing in media specifically targeting Asian American consumers.

3AF utilized a blend of data sources—including reports from Asian American media and community event organizers, agency updates, and iSpot video research—to identify the Impact 50 advertisers. These are brands that have invested in the Asian American audience through paid media, events, and activations in 2024.

Cheryl Lee, President of the 3AF said, "The Asian American market continues to grow as one of the most influential and impactful consumer segments in the U.S. At 3AF, we’re proud to recognize and honor the advertisers and brands that have shown a genuine commitment to this vital community through meaningful investment and culturally relevant marketing. We hope this list serves as a benchmark for industry excellence and inspires more companies to acknowledge the influence, loyalty, and purchasing power of the Asian American audience. By embracing this opportunity, brands can build stronger consumer connections, elevate brand perception, and unlock sustainable long-term growth."

The 3AF Impact 50 is alphabetical and not a ranking. Companies include:

Acura

Adidas

Amazon (Prime Video)

Apple

AT&T

Bank of America

BMW

Bristol Meyers Squib

Brown Forman

Charter Communications (Spectrum)

Chase

Citibank

Coca-Cola

Comcast NBCUniversal

Diageo

Fox

General Motors

Gilead Sciences

HBO

Honda

Hulu

Humana

Hyundai

Kia

Las Vegas Sands

Lexus

Loreal

McDonalds

Meta (Instagram, Facebook)

MGM Resorts International

Moet Hennessy

Nationwide Financial

Netflix

New York Life Insurance

Nike

Nissan

Paramount Global

Pernod Ricard

Procter & Gamble

Sanofi

Sony Pictures

TikTok

Toyota

UnitedHealthcare

Volvo

Walmart

The Walt Disney Company

Warner Bros

Wells Fargo

YouTube

3AF’s Impact 50 is available at https://www.3af.org/3af-2025-impact-advertisers/. Companies who would like to be considered for next year’s list should visit the 3AF website.

The 3AF encourages all marketers to continue their efforts in reaching the critical Asian American consumer segment and looks forward to expanding this list in the years ahead.

About 3AF: The Asian American Advertising Federation (3AF) is the leading national voice for Asian American advertising and marketing, illuminating the power of this consumer segment. We unite advertising agencies, corporate marketers, media, research firms, and industry partners, empowering brands to engage this audience through our summit, webinars, research, and expert network. For more information, visit: www.3af.org.