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ATLANTA--(BUSINESS WIRE)--Femme-fronted event brings music, podcasting, and “All Things Audio” to Atlanta featuring R&B superstar Cheri Dennis on August 3...

DECATUR, Ind.--(BUSINESS WIRE)--American Coach, a luxury motorhome brand, has added a new American Eagle floorplan for Fuel Your Wander Influencers....

NEW YORK--(BUSINESS WIRE)--XR, the global leader in creative operations, today released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10% of global TV ads include accessibility features such as closed captions or audio descriptions. XR's data shows that most TV ads remain inaccessible, which indicates brands are losing reach and excluding audiences with disabilities, representing $8 trillion in spending power. Beyond audiences with disabilities, watch...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the press...

BOSTON--(BUSINESS WIRE)--Matter debuts project-based PR programs for holiday gift guides, influencer campaigns, and press events to drive consumer brand visibility....

VENTURA, Calif.--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk is expanding its generative AI creative offering with Rembrand, a leader in cutting-edge spatially-aware AI technology for content creation, monetization, and advertising. The new partnership integration helps advertisers leverage Rembrand’s Virtual Product Ad form solution, allowing advertisers to embed their brands within digital content, including creator and influencer video content. With this and other AI...

OAKLAND, Californie--(BUSINESS WIRE)--e.l.f. Cosmetics, une marque de e.l.f. Beauty (NYSE : ELF), présente « color e.l.f.nalysis », une expérience numérique immersive mondiale pour une beauté personnalisée. Grâce à cet outil, les utilisateurs peuvent découvrir les nuances de maquillage qui s’harmonisent avec leurs traits uniques et obtenir un tableau Pinterest sélectionné avec soin, présentant des produits e.l.f. adaptés à leur palette de couleurs individuelle. Cette expérience innovante et gra...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. This innovative and free experience delivers color-season analysis at your fingertips—no gateke...

LOS ANGELES--(BUSINESS WIRE)--A NIQ, empresa líder em inteligência de consumo, anunciou hoje uma parceria estratégica global com a WeArisma, plataforma líder em medição e otimização de marketing de criadores para marcas e agências. Esta aliança inovadora permitirá que anunciantes do mundo inteiro entendam o impacto do marketing pago e orgânico de criadores em todo o funil de marketing, incluindo o impacto nas vendas. A estrutura de medição permite que os profissionais de marketing adotem uma ab...

ロサンゼルス--(BUSINESS WIRE)--（ビジネスワイヤ） -- 消費者インテリジェンスの大手企業であるNIQは、ブランドや代理店向けのクリエイター・マーケティングの測定・最適化プラットフォームの大手プロバイダーであるウェアリズマとの世界的な戦略的提携を発表しました。世界中の広告主は今回の画期的な提携により、マーケティング・ファネル全体にわたって、広告効果などの有料およびオーガニックのクリエイター・マーケティングの効果を把握することができるようになります。この測定フレームワークにより、マーケティング責任者はインフルエンサー・マーケティングに対してより結果を重視したアプローチをとることができ、国内外のブランドがクリエイター・エコノミーへの投資の効果を最大化することができるようになります。 この世界的協業は、NIQ独自のデータ資産と成果測定に関する専門知識、そしてウェアリズマの最先端テクノロジー・プラットフォームと世界中のクリエイターに関するインテリジェンスを組み合わせるものです。NIQのマーケティング・エフェクティブネス部門ゼネラル・マネージャーであるジェイソン・テイトは、「...