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New Research from Cvent Reveals Marketer Confidence in Events as a Pipeline Growth Channel
NASHVILLE, Tenn.--(BUSINESS WIRE)--Cvent opened day one of its flagship Cvent CONNECT conference with an expansive lineup of programming purpose-built for marketing leaders and brand professionals, reflecting a fundamental shift in how leading organizations think about events. A new Cvent study of nearly 1,000 marketers and event professionals puts data behind what many in the industry have long suspected: as AI-generated content proliferates and audience skepticism grows, live events have emer...
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New Acxiom and EMARKETER Report Highlights Need for Stronger Identity Infrastructure as Fragmented Data Limits Growth
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the connected data and technology foundation for the world’s leading brands, in partnership with EMARKETER, today released its report, “Data and identity: From marketing capability to company asset.” The new research reinforces the need to align fragmented data and identity under a stronger, interoperable foundation to enable enterprise-wide clarity and create a connected view of consumers across channels and identifiers. “Marketers are seeing clear retur...
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Postmedia Reports Third Quarter Results
TORONTO--(BUSINESS WIRE)--Postmedia Network Canada Corp. (“Postmedia” or the “Company”) today released financial information for the three and nine months ended May 31, 2026. “The third quarter results reflect continued momentum in our diversified revenue streams, supported by the contribution of the recently acquired accelerate360 Canada business and ongoing growth in parcel delivery,” said Andrew MacLeod, President and Chief Executive Officer of Postmedia. “At the same time, the continued evo...
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Unmatched Roster of Global Sports, Media, Technology and Ownership Leaders Announced for Global Game Summit
NEWARK, N.J.--(BUSINESS WIRE)--The Global Game Summit today released its official 2026 agenda, confirming the deepest and most influential speaker roster in the event's history ahead of its return to the Prudential Center in Newark, New Jersey on Wednesday, July 15, 2026. Held in the days before the FIFA World Cup final, the daylong summit is the only conference of its kind: a single room where the people running clubs, leagues, media platforms, technology companies and capital pools that contr...
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Wireside Communications Celebrates a Year of Industry Recognition Led by PRovoke Media Innovator 25 Honors
RICHMOND, Va. & BOSTON--(BUSINESS WIRE)--Wireside Communications celebrates industry awards highlighting innovative leadership and client work across technology, AI and cybersecurity....
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tvScientific by Pinterest Launches Certified Measurement Partner Program
SAN FRANCISCO--(BUSINESS WIRE)--tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand the business impact of Connected T...
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Theorem Research Reveals Pre-Sales Phase as Advertising Sales’ Most Overlooked Revenue Risk
CHATHAM, N.J.--(BUSINESS WIRE)--Theorem Research Reveals Pre-Sales Phase as Advertising Sales’ Most Overlooked Revenue Risk...
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POV: You’re Déjà Clark, You Hit Reply All, and Aéropostale’s Back-to-School Drop Is Officially Everyone’s Business
NEW YORK--(BUSINESS WIRE)--This morning, Aéropostale intern and TikTok phenom, Déjà Clark, sent an internal email that gives an unfiltered look at the new back-to-school collection she co-designed. From super baggy jeans and low-rise staples to perfectly fitted tops that scream “first day of school” fit – this Déjà for Aéropostale collection can’t be missed. The brand team had already started drafting a formal press release announcement for the drop, but then realized…why bother when Déjà alrea...
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Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
NEW YORK--(BUSINESS WIRE)--Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), today announced an integration with Viant Technology Inc.’s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This creates a more seamless path for advertisers to activate campaigns across leading streaming environments with greater efficiency, transparency, and signal quality. “This integration with Viant’s Direct...
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インテグラル・アド・サイエンス(IAS)、リディアン・ジョーンズを最高経営責任者に任命
米ニューヨーク--(BUSINESS WIRE)--(ビジネスワイヤ) -- 世界有数の信頼を誇るメディア品質評価企業であるインテグラル・アド・サイエンス(IAS)は、リディアン・ジョーンズを最高経営責任者(CEO)に任命したことを発表しました。この任命は即時発効となります。ジョーンズは、7年以上もの間IASを牽引したリサ・アッツシュナイダーの後任となり、アッツシュナイダーは、円滑な移行を目的として、2026年末まで取締役会の特別顧問として同社に在籍を続ける予定です。また、アッツシュナイダーは、ノバキャップおよびそのポートフォリオ企業の特別顧問も務める予定です。 今回の任命は、デジタル広告の未来におけるIASの長期的な戦略構想を反映したものです。AIによってメディアの企画、購入、測定、および最適化のあり方が変革される中、広告主はリアルタイムの意思決定を行うために、信頼性の高いインテリジェンスをますます必要としています。製品、テクノロジー、AIに関するジョーンズの豊富な知見により、IASはメディア品質分野でのリーダーシップをさらに強化するとともに、次なるイノベーションの加速に向けて最適...