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e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.”
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched “Express your e.l.f.” where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe. The collaboration extends e.l.f.’s commitment to meeting its community in unexpected places and making the best of beauty...
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e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors – and how to help soothe them. Spotlighting e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from “Yellowjackets” alongside music executive and creator Carter Gregory turns ‘ugh’ to ‘ahh.’ From obnoxious gym rats, irritating car alarms and...
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AI Is the First Channel to Act on Consumers' Behalf: 40% of Americans Would Let It, But Only 18% Think It's a Good Idea
NEW YORK--(BUSINESS WIRE)--AI has become the first channel between brands and consumers that can both inform people and act for them, and Americans are letting it despite their doubts. Only 17.6% of Americans say AI agents are a good idea, yet 40.1% would let one handle at least one everyday task for them, according to The State of AI Adoption in America, a new report from Channel V Media, a PR and communications agency that builds market momentum for established enterprises and venture‑backed...
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Report: As Grocery Prices Climb, Shoppers’ Tolerance for a Poor In-Store Experience Drops
WATERLOO, Ontario--(BUSINESS WIRE)--Axonify released new research today revealing the impact of rising grocery prices on how customers regard in-store operations and experience....
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Life Insurance Providers Struggle to Build Trust, Engage with Younger Customers
TROY, Mich.--(BUSINESS WIRE)--JD Power: Life Insurance Providers Struggle to Build Trust, Engage with Younger Customers...
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Most Consumers Prefer a Digital Lending Experience, But Trust Is Still Paramount
RALEIGH, N.C.--(BUSINESS WIRE)--Abrigo surveyed consumers on how they borrow, what they expect from lenders and how they feel about technology and AI in the lending process....
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LTK Launches AI-Powered Auto-Draft Feature for Creators for iOS 27
DALLAS--(BUSINESS WIRE)--LTK, the pioneer of Creator Commerce™ that drives $6 billion in annual retail sales, today announced a new experience for iPhone users. Powered by Apple’s next generation of Apple Intelligence, LTK Auto-Draft makes it easier for creators to create posts and provides a more seamless way to share their recommendations on LTK. Available now, LTK Auto-Draft in the LTK Creator app brings Apple Intelligence capabilities directly into the creator workflow. The new feature auto...
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Cardlytics and Rove Team Up to Help Travelers Earn Their Next Trip Faster
ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced a new partnership with Rove, the first universal airline mile program built for Gen Z and Millennials, extending the Cardlytics Rewards Platform (CRP) and further diversifying Cardlytics’ supply footprint.Since launching in 2025, Rove has quickly grown an active base of digitally native travelers and built out a roster of airline partners, making it one of the fastest growing rewards programs built specifically for the way...
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New Minted Survey Finds Gen Z is Choosing Tactile, Nostalgic Experiences in an Increasingly Digital World
SAN FRANCISCO--(BUSINESS WIRE)--Gen Z may have grown up in a digital-first world, but new survey data from Minted, the leading consumer tech platform known for premium stationery, art, and home decor, suggests the generation is placing greater value on experiences that feel physical, personal and lasting. From choosing premium greeting cards for life’s biggest moments to seeking art made for people by people, Gen Z is signaling a desire for originality, quality and authenticity in a world that...
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Viking Revolution Builds on Fragrance Success With Launch Into Body Mist
NEW YORK--(BUSINESS WIRE)--Viking Revolution, the affordable men’s grooming brand known for its effective formulas and high-quality ingredients, today launched the Signature Body Spray Trio. Retailing for $19.99, the new collection features a curated selection of three sophisticated scents–Sandalwood, Spiced Vanilla, and Coffee & Whiskey–formulated to deliver men a lightweight fragrance refresh from morning to night. The launch comes at a time when men are prioritizing personal care, incorp...