Rancher's Premium Smokehouse Continues Rapid Retail Expansion in the Carolinas

DALLAS--(BUSINESS WIRE)--More shoppers across North and South Carolina can now bring authentic smokehouse flavor home. Rancher's Premium Smokehouse, the fastest-growing national smoked sausage brand in the United States, has expanded into Hills Food Stores, introducing shoppers to its lineup of bold, barbecue-inspired smoked sausages crafted with premium protein and fresh ingredients.

Rancher's Premium Smokehouse Continues Rapid Retail Expansion in the Carolinas

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By putting a fresh spin on classic barbecue flavors, Rancher's Premium Smokehouse is redefining the traditional smoked sausage category.

Now available at Hills Food Stores, shoppers can enjoy three signature varieties:

• Brisket Burnt Ends, featuring 14-hour smoked chopped brisket for authentic Texas barbecue flavor.
• Philly Cheesesteak, crafted with fresh bell peppers and chunks of real cheese for a savory twist on the Philly classic.
• Bacon Cheddar, loaded with bacon and cheddar cheese for a rich, smoky bite.

Each 12-ounce package contains four hearty 3-ounce pre-cooked smoked sausage links and is sealed fresh in the refrigerated meat department.

The expansion builds on Rancher's growing momentum across the Southeast, where recent retail launches have fueled strong consumer demand in the region. As consumers continue to seek proteins that deliver both convenience and bold flavor, Rancher's has more than tripled sales year over year while continuing to expand distribution with retailers nationwide.

Known for serving families across the Carolinas for generations, Hills Food Stores continues to offer customers quality products and exceptional value. The addition of Rancher's Premium Smokehouse gives shoppers products that deliver bold flavor, real ingredients, and the convenience today's consumers are looking for.

Rancher's Premium Smokehouse products are now available at Hills Food Stores locations throughout North and South Carolina. For more information on where to find Rancher's Premium Smokehouse products, visit your local grocer's website.

About Rancher’s Premium

Launched in the spring of 2024, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making. Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled craft BBQ taste experience. However you serve them—grilled, pan-fried, or in your favorite recipes—our sausages deliver handcrafted flavor that turns any meal into comfort food.

About Hills Food Stores

Founded in 1930 in Whiteville, North Carolina, Hills Food Stores is a family-owned supermarket chain that has proudly served communities across southeastern North Carolina and northeastern South Carolina for generations. Built on the values established by founder Dewey Hill, Hills has earned a reputation for providing fresh, high-quality products, exceptional customer service, and a commitment to supporting the local communities it serves. Today, Hills Food Stores continues to offer customers a neighborhood shopping experience with expertly cut meats, fresh produce, everyday value, and the friendly service that has defined the company for more than 95 years.