Mattel shifts into High Gear with New Hot Wheels® Collectibles for San Diego Comic-Con 2026

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the debut of three new Hot Wheels® collectibles from Mattel Creations exclusively first available at San Diego Comic-Con. This “Fandom in the Fast Lane” collection brings the worlds of Netflix’s KPop Demon Hunters and Stranger Things, as well as Paramount Pictures’ Top Gun to life through Hot Wheels collectibles that celebrate the brand’s legacy. Designed for today’s modern collector, each release sits at the intersection of pop culture, fandom, entertainment, and play.

Fans can visit Mattel’s booth (#2945) at the San Diego Convention Center from July 23-26, 2026. Products will be available at the Mattel merchandise booth and on MattelCreations.com beginning Thursday, July 23.

Nick Karamanos, Senior Vice President, Action Figures, Preschool & In-Licensing at Mattel, said: “There's no better place than San Diego Comic-Con to celebrate the fandoms that make pop culture so special. Rooted in creativity, storytelling, and imagination, these collaborations capture the energy and iconic spirit of each title in a way that feels authentic and exciting for fans. We're proud to give fans something truly worth holding onto for generations to come.”

Products include:

• Hot Wheels® KPop Demon Hunters Porsche 911 GT3 R | SRP: $30
  Hot Wheels® brings Derpy Tiger to life with a 1:64 scale die-cast Porsche 911 GT3 R (992) with Real Riders™ wheels that is inspired by the lovable feline from Netflix’s most popular film. Complete deco capturing its signature blue fur, bold tiger stripes, and sharp white teeth on the grille, this is the collectible that you've been waiting for to embrace your demon hunter era.
• Hot Wheels® Stranger Things 10th Anniversary Hawkins Van | SRP: $40
  The most iconic van flip in television history just got the Hot Wheels® treatment. This meticulously detailed diorama celebrates the 10th anniversary and final season of Netflix’s Stranger Things, capturing the unforgettable Season 1 scene mid-flip, featuring an all-die-cast '83 Chevy® Van with Real Riders™ wheels, 'Hawkins Power and Light' deco, and plastic mini figures narrowly escaping danger. This collectible is a must-have for any fan of Hawkins, Indiana.
• Hot Wheels® Top Gun 40th Anniversary Set | SRP: $35
  Hot Wheels® takes flight with one of cinema's most iconic moments as Maverick and Goose invert their F-14 Tomcat over an enemy “MiG-28”. Complete with break frame packaging that includes a tribute to Goose’s unforgettable cockpit photo and showcases both die-cast fighter jets in the legendary inverted position, this collectible is an homage to Top Gun and the scene that made movie history.

For decades, Hot Wheels has fueled imaginations and shaped automotive and pop culture around the world. What began in 1968 as a revolutionary die-cast car line has grown into one of the most iconic and recognizable brands on the planet, driven by a legacy of speed, design, creativity, and innovation. Today, Hot Wheels continues to push boundaries through bold collaborations spanning entertainment, gaming, fashion, sports, and automotive culture, creating experiences and collectibles that connect generations of fans, from lifelong collectors to a new wave of enthusiasts.

For more information, visit MattelCreations.com.

About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.