StubHub Launches Coast-to-Coast Campaign Celebrating Fan Access Ahead of the 2026 World Cup

NEW YORK--(BUSINESS WIRE)--StubHub, the world's leading live event marketplace, today announced “World Cup Cuts,” a multi-city activation turning neighborhood barbershops into fan gathering spaces during the 2026 World Cup.

“For fans around the world, the World Cup is about so much more than the matches themselves — it’s about the energy, the traditions and the communities that come together around the sport,” said Cristo Fernández. “I’m excited to be supporting StubHub."

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As part of the campaign, StubHub is expanding how fans access the tournament through flexible ticket buying options across all 39 World Cup match days, backed by its FanProtect Guarantee, ensuring fans can plan with confidence whether purchasing in advance or spontaneously throughout the tournament.

With the tournament still weeks away, fans from nearly every country in the world have purchased 2026 World Cup tickets through StubHub, making it the platform's most global event ever.

With travel often representing one of the biggest barriers to attendance, fans who purchase tickets through StubHub can also unlock up to 20% off accommodations through Booking.com, helping make the journey more accessible.

“The new campaign centers on one belief: the World Cup belongs to fans everywhere,” said Raj Beri, Chief Business Officer at StubHub. “From securing tickets and planning travel to the rituals and traditions that define football culture, StubHub is helping fans experience the tournament on their own terms, wherever and however they choose to take part.”

The campaign will also come to life through “World Cup Cuts,” a global, multi-city activation inspired by the barbershops, communities and match-day rituals that surround football culture beyond the stadium. Launching first in Los Angeles before traveling to New York ahead of the Finals, World Cup Cuts transforms neighborhood barbershops into fan gathering spaces featuring complimentary athlete-inspired haircuts and grooming services, celebrity appearances including brand ambassador, actor, filmmaker and recently signed soccer player Cristo Fernández, and interactive moments inspired by the world’s most popular sport. Celebrity barbers Julius Caesar and Sofie StayGold will appear during the Los Angeles stop, while iconic New York barbers from Denny Moe’s will help bring the experience to Harlem.

“For fans around the world, the World Cup is about so much more than the matches themselves — it’s about the energy, the traditions and the communities that come together around the sport,” said Cristo Fernández. “I’m excited to be supporting StubHub in celebrating all of the moments and connections that make fútbol culture special.”

To learn more about "World Cup Cuts" or secure a spot, visit www.stubhub.com/worldcupcuts.To purchase 2026 World Cup tickets, visit StubHub.com.

EVENT DETAILS

LOS ANGELES
Grey Matter
145 N La Brea Ave A, Los Angeles, CA 90036
June 10-11, 2026
10am-7pm PT

NEW YORK
Cafe Mello (in partnership with Denny Mo’s)
345 Lenox Ave, New York, NY 10027
June 23-24, 2026
10am-7pm ET

About StubHub
StubHub is a leading global ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.