7 Brew Named Official Cup Sponsor of American Idol Live Shows

SPRINGDALE, Ark.--(BUSINESS WIRE)--7 Brew, the rapidly-growing drive-thru beverage brand that is redefining what it means to grab a drink on the go, today announced its partnership with American Idol as the official judges’ cup sponsor for the show’s live broadcasts from March 30 through May 11.

As part of the collaboration, 7 Brew will bring its unique beverage experience directly to the American Idol stage, including a custom-built miniature version of its drive-thru stands in the backstage area, serving a curated menu of its top-selling drinks to Idol finalists, judges, production crew members, and guests. The brand has enlisted its top Brewistas to bring the experience to life, delivering 7 Brew’s signature customer service to the big stage.

“Partnering with American Idol is the perfect fit for 7 Brew,” said Nick Chavez, Chief Marketing Officer of 7 Brew. “Both brands are committed to celebrating talent, creating memorable experiences, and cultivating kindness in people’s daily lives. We’re thrilled to fuel American Idol’s iconic live shows with our handcrafted drinks and showcase what truly makes 7 Brew special – an unmatched experience focused on speed, high-energy music, tasty drinks, and contagious positivity.”

"Our work with American Idol and 7 Brew is a powerful example of what happens when brands and storytelling come together with intention,” said John Campbell, senior vice president, entertainment and streaming solutions, Disney Advertising. "From day one, this was built on trust, collaboration, and a shared vision to create something that feels authentic to the show and audience. The seamless integration of 7 Brew’s branding on the iconic Judges’ cups isn’t just visible – it’s natural, additive, and truly part of the Idol experience.”

The partnership marks 7 Brew’s largest activation on a national stage as the brand continues breaking into new segments and formats. In 2025, 7 Brew surpassed a milestone of more than 600 locations across the U.S., debuted its first walk-thru stand formats, entered new college towns, collaborated with the Dude Perfect entertainment group, and expanded its massive social media presence. Earlier this year, the brand executed its annual Brew Madness sweepstakes, giving away over $1 million in prizes to drive-thru guests, and launched its first Ready-to-Drink product line of 7 Brew Chilled Espressos in Walmart locations across Arkansas.

About 7 Brew

7 Brew is a rapidly growing beverage brand that is revolutionizing how customers experience drive-thru coffee service and think about their morning energy boost. 7 Brew serves espresso-based coffee, Chillers, tea, infused 7 Energy, 7 Fizz Sodas and more, all with an extra boost of kindness from their team. The dream of 7 Brew came alive with the first “stand” in Rogers, Ark., and its seven original coffees. 7 Brew now boasts more than 600 stands across the country. For more information, visit www.7Brew.com and follow 7 Brew on Instagram (@7brewcoffee), TikTok (@7brewcoffee), Facebook (facebook.com/7brewcoffee) and X (Twitter) (@7BrewCoffee).

American Idol

Led by music industry legends and all-star judges Luke Bryan, Carrie Underwood and Lionel Richie, plus Emmy^® Award-winning host and producer Ryan Seacrest, “American Idol”, currently in its ninth season on ABC and milestone 24th season overall, is the original music competition show and the gold standard of all music competition series. When "American Idol" debuted in the U.S., the series revolutionized television, pioneering the reality-competition genre and holding an unmatched record for being the highest-rated series for nearly a decade. The series also ushered in second-screen audience participation, being the first to introduce text-based and mobile voting. "American Idol" has been sold into over 150 countries around the world, with a worldwide audience of over 700 million. To date, "American Idol" has earned 57 Emmy nominations and eight wins, including the prestigious Governors Award in 2016, and the show's talented discoveries have already won 19 Grammys, two Golden Globes and an Academy Award, among numerous other accolades. "American Idol's" profound effect on the music industry is far-reaching and continually growing, launching the careers of superstars Kelly Clarkson, Carrie Underwood, Jennifer Hudson, Katharine McPhee, Adam Lambert and Chris Daughtry, among many others. "American Idol" contestants have sold more than 66 million albums, resulting in more than 63 Platinum records. Its participants have generated more than 500 Billboard No. 1 hits and sold more than 257 million digital downloads. “American Idol” is produced by Fremantle and 19 Entertainment a part of Sony Pictures Television. Executive producers include Megan Wolflick, also serving as showrunner with Eli Holzman and Aaron Saidman serving as executive producers for 19 Entertainment. Fremantle distributes the series worldwide.