Yoga Joint Secures $5.5M Capital Raise From Industry-Leading Investors Ahead of New York City Expansion

NEW YORK--(BUSINESS WIRE)--Yoga Joint, the fast-growing infrared fitness brand known for its signature vinyasa yoga and high-intensity strength training, today announced it has raised $5.5 million in growth capital to fuel its expansion into New York City ahead of its highly anticipated debut in Fall 2026.

The capital raise, led by fitness industry veteran Adam Shane, now Franchise Owner & Managing Director of Yoga Joint and former Chief Development Officer and EVP of Operations at Barry’s, brings together a highly strategic investor group spanning fitness, real estate, private equity, and consumer brands. The funding will support Yoga Joint New York’s plan to launch its first locations in Fall 2026 and scale to 15+ studios across New York City and surrounding markets by 2030.

“This raise is about far more than capital, it’s about assembling the right partners to build something enduring in one of the most competitive fitness markets in the world,” said Adam Shane, Franchise Owner, Yoga Joint. “We’ve brought together operators, investors, and brand builders who understand how to scale premium fitness concepts. With this team and this funding, we’re positioned to execute quickly and thoughtfully as we introduce Yoga Joint to New York.”

The investor group is led by Port Street Ventures, LLC, a Newport Beach California private investment and strategic management firm led by Brent Leffel and Nick Orzano who have significant multi-unit consumer experience. Its principals have played a leadership role in the growth and development of several prominent fitness brands including OneLife Fitness, Crunch Fitness, Barry’s Bootcamp and UFC GYM. Port Street Ventures is joined by Jon Canarick, Managing Partner at North Castle Partners and a current board member of Crunch Fitness, SLT, and Therabody, who is an investor in both Yoga Joint’s corporate entity and Shane’s New York portfolio, further aligning institutional expertise across the brand’s national and regional growth strategy.

Additional investors include:

• Alex Alimanestianu, Angel investor and former CEO of Town Sports International
• Anthony DiMaggio, VP of Retail Development at Vuori, with prior leadership roles at SoulCycle and Equinox
• Isaac Chera, Co-Founder and Partner at Crown Acquisitions
• Jared Solomon, Co-Founder and CEO of Five Iron Golf and EY Entrepreneur Of The Year

“Adam’s vision goes far beyond opening studios - he knows how to build brands that people want to be part of,” said Brent Leffel, Managing Partner at Port Street Ventures, LLC. “He’s a proven operator with deep experience scaling high-growth fitness businesses, but what really differentiates him is his people-first mindset. He builds strong teams, cultivates culture, and delivers experiences that keep communities coming back. That’s why he’s the right leader to bring Yoga Joint to New York.”

To support the brand’s New York launch, Shane has partnered with leading agencies including Farrynheight (integrated marketing and creative), and AIIR (strategic communications), to reimagine Yoga Joint’s identity and elevate its presence within the dynamic and fast-evolving wellness landscapes.

Yoga Joint’s first two New York locations are set to open in Fall 2026 at:

• 470 Park Avenue South in Manhattan
• 267 Kent Avenue in Williamsburg, Brooklyn

The brand plans to rapidly expand beyond Manhattan and Brooklyn into key surrounding markets, including Westchester, Long Island, Greenwich (CT), Jersey City, and Hoboken. Under Shane’s leadership, Yoga Joint New York will combine the brand’s proven FIIT + FLOW programming with a premium, lifestyle-driven approach - delivering a single destination for intensity, intention, and the transformative benefits of infrared heat.

Founded in 2010 by Paige Held, Yoga Joint has grown into one of South Florida’s most sought-after boutique fitness brands, currently operating 17 studios. The company plans to double its footprint by 2027, expanding into new markets across the Northeast and beyond.

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About Yoga Joint

Founded in 2010 by Paige Held, Yoga Joint is the nation’s premier chain of heated fitness studios founded in South Florida. The company has expanded to over 17 locations in Florida and is planning to operate 20 locations open by Q1 2026. Each Yoga Joint location provides its clientele with an incomparable studio experience by focusing on the quality of its Flow60 and FIIT45 classes, extraordinary customer service, state-of-the-art facilities, and a custom-built mobile app with on-demand classes. For more information visit, yogajoint.com.