Copa® Brings Its 40-Year Beach Legacy and Expertise Directly to Consumers with New DTC Launch
Copa® Brings Its 40-Year Beach Legacy and Expertise Directly to Consumers with New DTC Launch
Lovingly made by beach lovers, consumers can now shop everything they need for a beach day in one place, with curated bundles designed for ease, convenience, and time together
DAVIE, Fla.--(BUSINESS WIRE)--Family-owned Copa®, the brand that introduced the Brazilian beach chair to U.S. shores in 1988, is bringing its 40-year legacy directly to consumers for the first time. With the launch of its new website, Copa now offers its signature beach essentials alongside thoughtfully curated bundles, making it easier than ever for families to enjoy a day by the beach.
We saw a gap: families didn’t have a one-stop solution for everything they needed. Copa fills that gap, making it simple to get all your beach essentials quickly, conveniently, and in one place.
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At the heart of Copa is a story that began more than four decades ago with a simple love story. A Brazilian boy met an American girl, and from the very beginning, Jack and Rosie Goldszer shared two things: a love for each other and a love for the beach. As their family grew, they built a life around that passion, bringing the comfort and ease of Brazilian beach culture to the U.S.
"Making the decision to bring Copa directly to consumers was easy," said Danny Goldszer, CEO & President of Copa. “We saw a gap: families didn’t have a one-stop solution for everything they needed. Copa fills that gap, making it simple to get all your beach essentials quickly, conveniently, and in one place.”
Curated Beach Bundles
At the center of the launch are Copa’s Best Beach Day Bundles, discounted over 30%, available in a variety of curated and coordinated sets.
Best Beach Day Deluxe Bundle: $349.99
- 2 Best Beach Day Backpack Chairs
- 2 Best Beach Day Junior Backpack Chairs
- 1 Instant Shade Cabana
- 4 No Sand, All Sun Microfiber Towels
- 1 I Dig the Beach Limited Edition Toy Set
Best Beach Day Essentials Bundle: $249.99
- 2 Best Beach Day Backpack Chairs
- 1 Best Beach Day Junior Backpack Chair
- 1 Perfectly Portable Beach Umbrella, with complimentary Anchor Max®
- 2 No Sand, All Sun Microfiber Towels
Signature Beach Essentials
Alongside its bundles, Copa continues to offer its most-loved standalone products:
- Best Beach Day Backpack Chair: $89.99
- Best Beach Day Junior Backpack Chair: $69.99
- Perfectly Portable Beach Umbrella: $89.99
- Instant Shade Cabana: $129.99
The direct-to-consumer launch reflects Copa’s philosophy: “Lovingly Made by Beach Lovers.” Visit https://love-copa.com to shop Copa’s bundles and essentials, plus explore expert tips, how-to guides, and exclusive seasonal offers.
