Newegg Hosts Collegiate VALORANT Tournament with Evil Geniuses, Showcasing Its Growing Role in Competitive Gaming

DIAMOND BAR, Calif.--(BUSINESS WIRE)--Newegg Commerce, Inc. (NASDAQ: NEGG) – Newegg brought collegiate esports competition to its Southern California headquarters, hosting a live VALORANT tournament in collaboration with Evil Geniuses, North America’s premier esports and gaming organization.

Through collaborations with established esports organizations, like Evil Geniuses, Newegg continues to expand its presence in gaming beyond e-commerce, supporting live competition, content creation, and partnerships across the esports ecosystem.

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The event featured four collegiate teams representing:

• Loyola Marymount University (LMU)
• University of Southern California (USC)
• University of California San Diego (UCSD)
• California State University, Long Beach (CSULB)

Matches were played live at Newegg’s headquarters and broadcast via Evil Geniuses’ Twitch channel, connecting in-person competition with online viewers.

In the afternoon, members of the Evil Geniuses professional roster attended the event to meet with collegiate competitors and fans during an on-site viewing experience hosted at Newegg’s campus.

Newegg Expands into Live Esports and Competitive Programming

Through collaborations with established esports organizations, like Evil Geniuses, Newegg continues to expand its presence in gaming beyond e-commerce, supporting live competition, content creation, and partnerships across the esports ecosystem.

“Hosting collegiate competition alongside Evil Geniuses is an exciting step in bringing more structured esports programming into our ecosystem,” said Katie Lau, Director of Corporate Marketing at Newegg. “We’re focused on creating opportunities for players to compete, for brands to connect with audiences, and for the gaming community to engage both in-person and online.”

Collegiate Talent Meets Professional Infrastructure

The tournament demonstrated how collegiate programs and professional esports organizations can collaborate through shared infrastructure and live event environments.

Working closely with Evil Geniuses’ production and events team, Newegg supported the competition by providing a flexible, competition-ready venue, validated gaming hardware, and on-site event infrastructure. The collaboration highlights how physical venues can complement digital broadcasts and create opportunities for both in-person and online engagement.

On-Site Viewing and Community Engagement

In addition to live gameplay, Newegg hosted a viewing experience at its headquarters, where attendees gathered to watch the broadcast together and interact with visiting members of the Evil Geniuses professional VALORANT team.

The event combined live competition, broadcast content, and in-person engagement, creating multiple ways for audiences to experience the tournament.

Building a Platform for Future Competition

The collegiate esports tournament is part of Newegg’s broader initiative to support recurring gaming events, brand collaborations, and interactive activations.

Through its infrastructure and partnerships, Newegg continues to explore opportunities to host:

• Collegiate and amateur esports competitions
• Publisher and team partnerships
• Livestreamed gaming events
• On-site viewing experiences and fan activations

The Newegg Gamer Zone remains open to the public Monday through Saturday, 10:00 a.m. to 7:00 p.m., serving as a hub for ongoing programming, gameplay, and future events.

For updates on upcoming tournaments, events, and activations, follow the Gamer Zone on Facebook and Instagram, or join the official Discord community.

About Newegg

Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based in Diamond Bar, Calif., near Los Angeles, is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, and lifestyle technology. Newegg also serves businesses’ e-commerce needs with marketing, supply chain, and technical solutions in a single platform. For more information, please visit Newegg.com.

About Evil Geniuses

Founded in 1999, Evil Geniuses, EG, is a global esports and gaming powerhouse with a mission to empower champions to win everyday. With more than 215+ championships won, EG is known for its excellence in esports. EG believes that everyone can be a gamer and has launched the Everyone Games initiative, connecting EG and their partners with all types of gamers. To learn more about EG, visit evilgeniuses.gg.