Blue Buffalo™ Introduces BLUE Tastefuls™ Irresistible Gravy Experience

MINNEAPOLIS--(BUSINESS WIRE)--Mealtime just got easier for cat parents, thanks to new BLUE Tastefuls™ Irresistible Gravy Experience from Blue Buffalo. Designed for picky eaters who might like something one day but not the next, BLUE Tastefuls Gravy offers a completely new approach — two meal choices in one food for cats’ notoriously ever-changing preferences.

BLUE Tastefuls Gravy can be served dry for a satisfying crunch with gravy baked right in, or cat parents can add water to transform it into a rich, savory gravy. Either way offers a crave-worthy meal that will stop cats in their tracks.

Made with real meat, high-quality, natural ingredients, and essential vitamins and minerals, BLUE Tastefuls Gravy supports overall health while delivering an irresistible gravy taste in every bite. The new line is available in two recipes — Chicken & Brown Rice and Salmon & Brown Rice — for even more variety and flavor at feeding time. It is also ideal for homes with multiple cats who often have different flavor and texture cravings. When served wet by adding water, BLUE Tastefuls Gravy also gives cats much needed hydration.

“Pet parents always want their cats to be satisfied, but different cats have different food preferences,” said Ben Myers, Business Unit Director, Blue Buffalo Treating & Cat Feeding. “We decided to create a solution that not only delights cats with the delicious taste of gravy but also gives cat parents more options at mealtime. It’s yet another way we’re extending our Blue Buffalo legacy of loving pets like family and feeding them like family.”

BLUE Tastefuls Gravy is now available in major retailers nationwide. Learn more at bluebuffalo.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.