lululemon Introduces Unrestricted Power™ — A New Sensation for Strength Training

VANCOUVER, British Columbia--(BUSINESS WIRE)--lululemon (NASDAQ: LULU) today unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches this morning in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.

"Through deep collaboration with our Ambassadors, we identified the specific demands they face during their most intense training sessions. Unrestricted Power delivers unparalleled support paired with the luxurious feel and freedom of movement our products are known for,” said Antonia Iamartino, Senior Director, Franchise Innovations, lululemon Research & Product Innovation.

The product features a new lululemon proprietary performance fabric called PowerLu™, which is crafted with the brand’s highest filament-count yarn to provide the ideal balance of engineered stretch, unrestricted motion, and stability. The unique dual-action design stretches effortlessly with every rep, providing targeted support for the body while reducing the sensation of riding up, slipping down, or pulling even in the deepest squat position.

Unrestricted Power was developed through rigorous wear-testing with lululemon’s Ambassador athletes, including strength and performance athlete Kayla Jeter and seven-time Formula 1™ World Champion Lewis Hamilton, who both contributed real-world feedback to the fit, construction and performance during their toughest workouts.

“As an athlete, training is integral to my daily routine, and I'm always searching for gear that offers a performance edge. Unrestricted Power complements my training perfectly and feels amazing during every set,” said Lewis Hamilton, seven-time Formula 1™ World Champion and lululemon Ambassador.

“Unrestricted Power is the tight I’ve been missing in my collection. When I’m in a deep squat and lift, I don’t have to adjust anything and can focus on my movement. These tights feel so buttery soft, but also durable, so you get the best of both worlds,” said Kayla Jeter, Strength and Performance Athlete, Run Coach, and lululemon Ambassador.

The brand’s newest train assortment will feature both women’s and men’s styles including:

• Unrestricted Power High Rise Tight 25” (W): Secure support with engineered stretch, a no-inseam construction to eliminate pulling in deep squats, raised yoke for enhanced glute support, and a no-dig waistband that stays in place.
  
  
• Unrestricted Power Short 7” Lined (M): Developed from the inside out with a liner designed to provide support while reducing the sensation of riding-up during squats, paired with a durable, four-way stretch outer shell.
  
  
• Unrestricted Power Cropped Long Sleeve (W) & Long Sleeve (M): Lightweight, second-skin tops designed for uninhibited movement, featuring ultra-flexible, soft-brushed fabric that wicks sweat, dries quickly, and breathes easily.

With the release of Unrestricted Power, lululemon continues to expand their high-performance training assortment designed to fuel every workout, including Wunder Train™, Glow Up™ and Licence to Train™ collections and Chargefeel ™ shoes.

Watch the video: Introducing Unrestricted Power™

Unrestricted Power launches February 10 in North America and in EMEA, APAC, and China Mainland later this year. For more information and to shop the product in North America, please visit lululemon.com

About lululemon athletica inc.

lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.