NY NOW Unveils 2026 Winter Market Lineup, Equipping Retailers and Brands for What’s Next

NEW YORK--(BUSINESS WIRE)--NY NOW, the leading wholesale trade show for gift, home, jewelry and accessories known for its comprehensive yet curated marketplace connecting brands and buyers for more than 100 years, today unveiled the exhibitor lineup for its 2026 Winter Market, taking place at the Jacob Javits Center in New York City, February 1–3, 2026.

Notable brands attending include TY Inc, JK Adams Company, Chronicle Books, and Liven Company among hundreds of others. NY NOW also spotlights rising talent through curated show areas dedicated to discovery, featuring an incubator highlighting emerging brands less than five years old, including TRELLE, I am in Pajamas, Laminar Jewelry, and MOTA. Across the show floor, NY NOW’s Pavilions showcases designers such as KAQCHI, EENY Eyewear, and Iones Marcelle, offering buyers a first look at what’s next in design.

NY NOW is still accepting a limited number of applications for Winter Market and welcoming media credential requests, join the thousands of buyers in attendance, representing all areas of retail, spanning from big-box department stores to boutiques, and everything in between.

NY NOW Winter Market takes place shortly after the holiday season, giving buyers a first look at what brands are offering and envisioning for 2026. In a time of evolving consumer preferences and spending behaviors – coupled with shifting trade policies, economic uncertainty, and persistent inflation – the show serves as a critical industry gathering point. Winter Market functions as a resource for competitive intelligence, a dealmaking hub where contracts get signed, and a stage where the next big thing gets discovered.

“Given all the shake-up that’s happening right now with economic headwinds and belt tightening by consumers around the recent holidays, being at Winter Market is non-negotiable if you’re trying to be forward-looking in this business,” said Matthew Mathiasen, NY NOW Group Show Director. “This is where trends become transactions, unexpected deals get made face-to-face, and first-time exhibitors win national accounts. It’s always the first show of the year where you get to hear right after holiday season what’s working and what’s not, and what it all means for the year ahead.”

“I’m expecting to see a few key trends at Winter Market. First, brands are beginning to lean into bolder, vibrant colors and florals, taking a step back from the neutrals that dominated recent years. Second, after many seasons of dainty and delicate, there is an expectation that statement chunky jewelry and accessories will perform in the upcoming year. And third, products that create emotional bonds with consumers through sensory engagement will likely play a significant role at the upcoming show. For anyone looking to secure the partnerships that will define 2026, attendance at Winter Market is essential.”

To learn more or to register for the 2026 Winter Market, visit nynow.com.

About NY NOW

Powered by Emerald Expositions, NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connects 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more. With three core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more. Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry. The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience. For more information, please visit https://nynow.com/