Chloe Fineman Partners With Zales to Launch the “Not Another Candle” Collection — a Holiday Jewelry Capsule That Makes Gifting Anyone (And Everyone) Effortlessly Brilliant

NEW YORK--(BUSINESS WIRE)--This holiday season, Zales is partnering with celebrated comedian and actress Chloe Fineman to make shopping for loved ones, and yourself, as fun as it is fail-proof with the launch of the “Not Another Candle” Collection, debuting November 18.

Every year, holiday shoppers face the same dilemma — finding a gift that feels personal, not predictable. And when time runs short, the fallback is often the same: the trusty candle. Not Another Candle turns that familiar moment of panic into one of inspiration. Curated by Fineman, the collection offers a witty, fashion-forward alternative to the “safe” gift, celebrating the idea that great jewelry is both thoughtful and effortlessly wearable.

The 20-piece capsule offers last-minute shoppers a guide that’s sure to dazzle: including something for every jewelry lover from classic tennis bracelets and colorful gemstone huggies to stackable chains, charms, and statement rings designed for both men and women. Blending timeless Zales essentials with trend-driven styles, each piece reflects Fineman’s signature mix of playfulness and polish. Prices range from $49.98 to $1,499.98, available exclusively at Zales.com and across Zales’ digital channels beginning November 18.

“I wanted to curate a collection that makes people smile the way a perfect gift does — something personal, fun, and not at all expected,” says Chloe Fineman. “Jewelry feels more meaningful than another candle (no offense, candles), and these pieces picked out are designed to be worn and loved every day.”

The Not Another Candle campaign expands on Zales’ Own It rebrand, introduced in Spring 2025, which reframed fine jewelry as an everyday expression of self-style rather than a purchase reserved for milestones. By pairing Fineman’s comedic, relatable voice with Zales’ modern aesthetic, the campaign invites shoppers to celebrate individuality, spontaneity, and sparkle — even when the gift is last-minute.

“We wanted to work with Chloe because she embodies confidence, creativity, and humor — qualities that perfectly align with how we see today’s jewelry lovers,” says Lisa Laich, Signet’s Chief Marketing Officer. “She brings a fresh perspective to gifting and a reminder that jewelry should be fun, meaningful, and uniquely yours.”

For more than a century, Zales has been a trusted destination for fine jewelry that celebrates love, milestones, and everyday moments. With an enduring commitment to craftsmanship, value, and self-expression, Zales continues to redefine modern gifting — making every piece as meaningful as the memory it represents.

ABOUT ZALES

Zales redefines fine jewelry — making self-expression through style effortless and accessible. From hoops to huggies, diamonds to gold, and personalized pieces crafted to reflect individual taste, Zales elevates the everyday and empowers wearers to play with what’s precious. Part of Signet Jewelers, the world’s largest retailer of diamond jewelry, Zales blends bold design with meaningful craftsmanship.

Learn more at Zales.com and follow @ZalesJewelers on Instagram, TikTok, and Pinterest, and @Zales on Facebook and YouTube.