Overalls Partners With 5Star Life Insurance Company As It Launches CoreAssist

ALEXANDRIA, Va.--(BUSINESS WIRE)--Overalls announced today a new partnership with 5Star Life Insurance Company (5Star Life) to provide an exclusive, one-of-a-kind service, LifeConcierge®, an AI-enabled support system. This industry-leading benefit is associated with 5Star Life’s CoreAssist, a new supplemental medical expense coverage (GAP insurance) linked to the Healthcare Indemnity product which protects insureds from rising medical costs and coverage gaps.

“With CoreAssist, we’re reimagining what supplemental insurance can be, adding advocacy and other member resources powered by Overalls,” said Sal Campanile, Vice President, Worksite Voluntary Benefit and Group Sales for 5Star Life. “It’s not just about paying claims — it’s about making sure insureds feel supported through every challenge. By partnering with Overalls, we’re delivering an experience that combines financial protection with a transformative solution ready to help with the complexities of health, caregiving, and daily life.”

CoreAssist insureds can gain access to Overalls’ LifeConcierge® service — delivering human-led, AI-powered assistance to reduce stress and improve overall wellbeing by helping to navigate health, family, and life’s daily challenges.

• Medical Navigation — Providing support for understanding insurance benefits, coordinating medical appointments, and resolving billing issues for any type of health coverage or service.
• Caregiving Support — Helping find and manage care for loved ones, including elders and children, to ensure insureds have an extra support system during busy times.
• Family and Child Services — Assisting with school enrollment, after-school care, extracurricular activities, and other important family tasks to provide peace of mind.
• Daily Stressor Assistance — Helping manage household tasks, schedule appointments, and coordinate everyday logistics so life’s demands feel less overwhelming.
• And much more — Offering a single trusted partner for a wide variety of life’s needs, from travel planning to navigating legal paperwork, making everyday living simpler and more manageable.

“We believe insurance should do more than protect — it should empower,” said Jon Cooper, CEO, Overalls. “CoreAssist puts a LifeConcierge® in every insured’s corner, ready to help them navigate health, family, and life with less stress and more confidence. By blending human care with AI intelligence, we’re creating a faster, smarter, and radically better member experience with 5Star Life.”

About 5Star Life Insurance Company

5Star Life Insurance Company is the life insurance underwriter for the Armed Forces Benefit Association (AFBA) member benefits and a growing provider of group and worksite voluntary insurance products. Its business model enables 5Star Life to serve the needs of a diverse clientele as an insurance provider to individuals and organizations and as a trusted partner to brokers. Headquartered in Alexandria, VA, 5Star Life is currently licensed in 49 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, and Guam. 5Star Life was awarded on the Forbes World’s Best Insurance Companies 2023, 2024, and 2025 list.

About Overalls

The Overalls platform is a tech-enabled benefits company that combines life concierge services to help people save time, money, and stress. Overalls aims to establish itself as a pioneering force by introducing the LIFE (Life’s Issues, Frustrations, and Events) employee benefit category. Overalls provides a platform that offers a unique, high-touch service that addresses the complex personal needs of modern workers, ultimately improving workplace productivity and employee well-being. Overalls created The Overalls LifeConcierge™, which is designed to save employees time by tackling life’s complicated and time-consuming tasks that tax emotional energy and take a serious toll on productivity. Employees are distracted and overwhelmed by life's hassles, costing companies millions of dollars in lost productivity. Overalls makes life easier for everyone.