Yagi & Co., Ltd.: FUJILOOM™ Blankets, Mats, and Throw Towels Are Made with “LAVATECH™” Containing Lava from Mt. Fuji to Be First Exhibited at SUPERZOO 2025

TOKYO--(BUSINESS WIRE)--Yagi & Co., Ltd. (TOKYO:7460) (https://www.yaginet.co.jp/en/index.html) will unveil FUJILOOM for the first time at the SUPERZOO Exhibition in USA (North America’s largest pet product marketplace).

Yagi & Co., Ltd.: FUJILOOM™ blankets, mats, and throw towels are made with “LAVATECH™” containing Lava from Mt. Fuji to be first Exhibited at SUPERZOO 2025.

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About FUJILOOM
Developed by YAGI, a heritage textile innovator from Japan since 1893, FUJILOOM merges over 130 years of fiber expertise with modern pet wellness needs. Crafted with natural volcanic minerals sourced from Mt. Fuji, our collection supports restful sleep and overall well-being. FUJILOOM blankets, mats, and throw towels are made with LAVATECH™, our proprietary far-infrared textile technology. Soft, breathable, and scientifically developed, each piece is designed to support your pet’s comfort, sleep quality, and emotional calm. Whether at home or on the go, FUJILOOM elevates everyday pet life with natural function, thoughtful design, and Japanese craftsmanship.

About LAVATECH
Since ancient times, the lava rock formed beneath Mt. Fuji has been carefully protected from changes in surface temperature and weathering. LAVATECH is made by weaving this high-quality underground lava rock. We have achieved a high far-infrared effect by using a special technology to finely crush the lava rock that lies underground at Mt. Fuji for weaving into fibers. This brand of materials enables the creation of new products that address a wide range of health issues in areas such as sleep, beauty and sports through their blood circulation-promoting effects.

LAVATECH official website: https://lavatech.jp/

About YAGI
Founded in 1893, Yagi & Co., Ltd. is a leading company in textiles, apparel, lifestyle goods, and international brands, both in Japan and around the world. With approximately 83.3 billion yen in global revenue, the company is listed on the Tokyo Stock Exchange. Yagi is committed to its social and environmental responsibilities, guided by its philosophy of "Consistent Sincerity." For more information about Yagi, please visit https://www.yaginet.co.jp/en/index.html

Future developments
The Yagi Group's VISION is to unlock the potential of textiles through innovation to realize a sustainable society. We engage in various activities, with the key words of sustainable and global representing the basic strategies of our medium-term management plan. Through the development of FUJILOOM, we will work to achieve the following.

• Develop new functional materials and expand global sales
• Improve awareness by strengthening branding and promotions through various sales channels
• Engage in the wellness business to support healthier lifestyle habits, which is directly linked to our Group’s ESG strategy

Overview of SUPERZOO 2025
Ignite success with the latest trends, the innovative products, and the valuable connections you can only find at the largest pet retail event.
Place: Mandalay Bay Convention Center in Las Vegas, NV
https://www.superzoo.org/
FUJILOOM Booth no.: 5967

Contact for inquiries regarding FUJILOOM and exhibition details
Yagi & Co., Ltd.
Staff in charge: Haruka Tsuji
MAIL: fujiloom@yaginet.jp