$10B in Creator Revenue and Climbing: Kajabi Creators Are Achieving Long-Term Financial Success

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Kajabi, the leading creator commerce platform, today announced that creators on its platform have collectively earned over $10B in creator revenue only a few months after crossing the $9B mark. Unlike other platforms that retain a share of creator earnings, Kajabi takes nothing — meaning every dollar of this $10B went directly to creators’ pockets. This milestone is more than a financial benchmark for creators; it’s a reflection of a larger transformation in creator commerce. Creators are no longer building for algorithms. They’re building for ownership, financial stability, and long-term business growth.

As outlined in Kajabi’s new $10B data dashboard, a new generation of creators — what Kajabi calls Entrepreneurial Creators — are moving beyond the unpredictability of social media platforms and embracing the addition of a more stable path: one that prioritizes audience ownership, diversified income streams, and complete control over how they monetize.

“Ten billion dollars in earnings for Kajabi creators is proof that the creator economy is at a turning point,” said Ahad Khan, CEO of Kajabi. “Creators are realizing they don’t need millions of followers or viral moments to succeed. What they need is ownership: of their audience, their products, and their business model. Kajabi exists to power that shift.”

Specialized Knowledge is the New Influence

The creators driving Kajabi’s $10B milestone are experts in what they know. From wellness coaches and financial educators to academic instructors and marketers, Kajabi’s top-performing genres are built around depth. Some of the leading categories include:

• Health & Fitness: $1.6B
• Business & Finance: $1.4B
• Personal Development: $1.4B
• Lifestyle & Hobbies $274M
• Fashion & Beauty $154M
• Music & Instruments $142M

This proves what many creators have long suspected: expertise drives scale, and niche but engaged audiences are often more profitable than large, passive ones. Beyond the big industry categories, Kajabi is also home to wildly specific genres — from mushroom foraging and creating paper flowers, to putting infants to sleep and learning how to play the saxophone. If you can dream it, there’s probably a digital product for it.

Creators Thrive From Diversified Revenue, Not Viral Fame

As social platforms grow more volatile amid shrinking payouts, algorithm changes, looming bans, and virality-based rewards systems, more creators are questioning the long-term viability of relying on social media for income. The average six-figure Kajabi creator has between 1,000 and 10,000 followers, email lists of ~4,000 people, and just 309 customers paying for their digital products, proving that modest reach can still generate meaningful income.

“As a financial educator and mom of two, I started my business with under 100,000 followers and have since scaled it into an eight-figure business by turning my expertise into high-converting digital products, courses, and memberships,” said Dominique Broadway, Kajabi creator and founder of Finances Demystified. “Kajabi has been the engine behind it all, helping me generate over $10 million in revenue and scale with confidence – without chasing algorithms or brand deals.”

Kajabi’s data shows that Entrepreneurial Creators are opting out of the social-first model, where they rely on brand deals and affiliate links for their revenue. Instead, they are building on their own terms:

• Creators earning on Kajabi make an average of $190K, with the majority only working four days a week and operating with teams of two or fewer.
• In addition to six-figure earners, nearly 1,800 Kajabi creators have reached millionaire status, with more than 70 creators crossing the $10 million threshold and even one creator breaking the $100M mark.
• Creators who bundle their products — for example, a subscription including courses and communities — earn 4.5x more than those with a single product offering, proving that the more creators offer to their audiences, the more profit they rake in.
• More than 75% of six-figure earners have more than one revenue stream on Kajabi, with the average maintaining 5 revenue streams, including bundled courses, communities, coaching, newsletters, and digital downloads.
• 60% of creators migrate to Kajabi after outgrowing entry-level platforms, a sign of trust and long-term platform loyalty, and a broader shift toward simplifying their tech stack, keeping more of their revenue, and scaling their business in one place.
• 1 in every 2 creators discovered Kajabi through a recommendation from another creator — evidence of the platform’s community-fueled growth model.

A digital product business is an AND, not an OR, to a social media presence. Creators on Kajabi are most often building their audiences on Instagram, LinkedIn, and YouTube. Let's dive into a case study around YouTube content creation and how Kajabi helps YouTubers monetize.

“YouTube is one of the best platforms in the world for building an audience — but without a monetization engine behind it, most creators hit a ceiling or never get off the ground,” added Khan. “What we’re seeing now is a shift: when creators pair YouTube with a platform like Kajabi, they don’t just grow an audience — they grow a business. And the data proves it. Ultimately, monetizing with Kajabi fuels growth on both platforms — creating more content, more consistency, and more long-term success.”

Case Study: Beyond the YouTube Flywheel

While creators may start a YouTube channel to further build their audience, many stall out when monetization lags, churning out of the creator economy. Kajabi breaks this cycle by enabling monetization from day one — even with very modest follower counts — by giving creators an owned channel to take their audiences and turn them into paying customers, thereafter investing in more content to drive top-of-funnel audience building.

• Since the beginning of 2023, creators who joined Kajabi have uploaded 123% more content on YouTube on average.
• In Q4 2024, Kajabi creators increased YouTube uploads by 217%, driven by financial freedom and business clarity.

This flywheel effect is unique to Kajabi: as creators monetize on Kajabi, they’re empowered to create better content on platforms like YouTube — not for algorithmic validation, but for brand expansion.

For more on how Kajabi creators are earning more and ushering in the next era of creator commerce, visit kajabi.com/10b to explore the full dashboard and meet the creators behind the milestone.

About Kajabi

Founded in 2010 and located in Newport Beach, California, Kajabi is the leading creator commerce platform, helping creators turn their knowledge, experience, and expertise into sustainable online businesses. With Kajabi's integrated platform, creators have a single ecosystem to build and market their digital products, including communities, online courses, newsletters, live coaching, and more. Over 100 thousand creators and entrepreneurs have relied on Kajabi as the backbone of their business and have collectively earned over $10 billion from over 150 million customers.

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