Simplify Healthcare Launches Xperience1™: A Next-Generation Platform for Benefits Inquiry Management, Powered by Domain-Rich AI

AURORA, Ill.--(BUSINESS WIRE)--Simplify Healthcare, a recognized leader in enterprise software solutions for Payers, today announced Xperience1™, a groundbreaking solution designed to transform the benefits inquiry experience for health plan members, providers, brokers, and other stakeholders. This next-generation CX platform delivers clear, real-time, plain-language responses to complex benefit questions—across all channels and user roles.

Built on the trusted Simplify Health Cloud™, Xperience1™ unifies the strengths of the company’s flagship platforms, Service1™ and Experience1™, into one intelligent, AI-powered customer experience platform. It enables payers to streamline and elevate benefits communication across the entire member journey—from plan shopping and enrollment to customer service and self-service.

“Xperience1™ is the natural next step in our mission to transform how healthcare consumers understand, navigate, and experience their benefits,” said Ashish Desai, EVP and GM, Xperience1™, Simplify Healthcare. “It delivers measurable business impact by significantly reducing call duration, improving first call resolution (FCR), and ensuring clear, consistent, member-friendly communication.”

Unlike generic GenAI-based solutions that are prone to hallucinations, Xperience1™ is built on a robust architecture featuring a sophisticated domain-rich data foundation, intelligent content management, an interactive AI framework, and a built-in health literacy model. These capabilities enable it to provide accurate, context-aware, and curated responses—minimizing the risk of misinformation.

“With Xperience1™, we’re going further—not starting over,” added Mohammed Vaid, CEO and Chief Solution Architect, Simplify Healthcare. “We’ve reimagined two trusted solutions into one unified platform, delivering on our promise to bring clarity to complexity.”

The launch of Xperience1™ underscores Simplify Healthcare’s commitment to innovation and its mission to simplify the healthcare experience.

To learn more about Xperience1™, visit https://simplifyhealthcare.com/benefits-inquiry-management/

About Simplify Healthcare

Simplify Healthcare helps payers achieve growth and operational efficiency through its industry-leading platform, proven processes, and deep expertise. Founded in 2008, the company tackles some of the most complex challenges in healthcare by connecting the front, middle, and back office through a platform-centric, payer-focused approach.