LibDib and The Beverage Blueprint Partner to Support California Makers with Merchandising and Chain Services

SAN JOSE, Calif.--(BUSINESS WIRE)--LibDib, the leading web-based wholesale alcohol distributor, today announced a new partnership with The Beverage Blueprint to support wine, spirits, no- and low-alcohol brands seeking distribution in California. This partnership offers full-service merchandising and chain retail support for Makers with existing business, as well as a tailored “à la carte” solution for brands transitioning from traditional distributors.

“This is the right solution at the right time,” said Cheryl Durzy, Founder and CEO of LibDib. “California Makers—especially those impacted by recent changes—need options. LibDib, in partnership with The Beverage Blueprint, is ready to support them."

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With this partnership, LibDib expands its footprint beyond logistics and compliance, now offering merchandising services, chain retail support, and onboarding solutions that are specifically designed for brands navigating change—especially those impacted by recent shifts in the California distribution landscape.

“This partnership gives our clients an on-the-ground solution to activate and expand in California,” said Will Clark, Founder of The Beverage Blueprint. “We work closely with suppliers to build and execute strategies that move product and grow brands, and LibDib’s technology-driven distribution model aligns perfectly with that mission.”

LibDib’s expanded offering includes access to a merchandising team that supports all categories, including wine, spirits, and emerging no/low alcohol products. Brands can now opt into these services as needed, creating a flexible and scalable path to market.

“This is the right solution at the right time,” said Cheryl Durzy, Founder and CEO of LibDib. “California Makers—especially those impacted by recent changes—need options. LibDib, in partnership with The Beverage Blueprint, is ready to support new and existing brands with a full-service approach that’s cost-effective, customizable, and built to scale.”

The new merchandising and chain support service is available now for LibDib Makers in California, with multiple pricing tiers based on need and market presence. This includes support for placement, execution, and in-store performance, with a focus on enabling brand growth in retail chains and key independent accounts.

For more on how LibDib’s à la carte distribution model works, read the blog post: Distribution à la Carte: A Smarter Way Forward for Wine and Spirits Suppliers

The Beverage Blueprint helps Wine, Beer, Spirits, and Specialty Beverage suppliers navigate the three-tier system and build impactful, successful brands. Together with LibDib, this partnership provides a modern, flexible distribution solution designed for today’s evolving alcohol industry.

About LibDib

LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. With an easy-to-use marketplace, LibDib simplifies the buying and selling experience for both suppliers and trade buyers across the country. Learn more at LibDib.com or follow LibDib on Instagram and LinkedIn.

About The Beverage Blueprint

The Beverage Blueprint provides strategic consulting and sales execution services for wine, beer, spirits, and specialty beverage suppliers. Focused on navigating the complex three-tier system, The Beverage Blueprint enables brands to activate markets, build visibility, and drive retail performance.