AppDirect Appoints Carl Emond as the General Manager of ITCloud

MONTRÉAL--(BUSINESS WIRE)--AppDirect, the world's leading B2B commerce platform, today announced the appointment of Carl Emond as General Manager of ITCloud. Emond succeeds ITCloud founder Mirco Cristoni, who is retiring after nearly 30 years of dedicated leadership and innovation.

“ITCloud has always been the leader in highly technical support and training for partners — values that align perfectly with my vision for IT in the SMB sector,” said Emond.

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Since joining the company in 2018, Emond has been a cornerstone of ITCloud's growth, particularly following its acquisition by AppDirect. With a strong technical background and a deep understanding of partner needs, Emond brings a unique blend of expertise and passion to his new role. As General Manager, he will spearhead key initiatives focused on enhancing partner enablement and support, evolving the ITCloud platform to meet the ever-changing requirements of managed service providers, and broadening the company’s portfolio of cloud solutions.

“ITCloud has always been the leader in highly technical support and training for partners — values that align perfectly with my vision for IT in the SMB sector,” said Emond. “Having worked closely with our partners over the past seven years, I understand their challenges firsthand. My focus as General Manager is to ensure ITCloud remains the most trusted and innovative partner in the Canadian IT channel.”

Prior to joining ITCloud, Emond served as Head of Service Delivery for one of Quebec’s largest technology consulting firms. His leadership has been fundamental in ITCloud’s repeated wins as Best Cloud/SaaS Distributor in Canada, as recognized by the Reseller Choice Awards — an honor voted on by partners.

“Carl has been a key leader at ITCloud for many years, and we are thrilled to have him step into this role,” said Renée Bergeron, COO of AppDirect. “ITCloud continues to distinguish itself as a leading cloud distributor in Canada, and under Carl’s guidance, it will continue to empower our partners with outstanding support, deep technical expertise and the tools they need to succeed in an evolving digital landscape.”

To learn more about ITCloud, join the team at Altitude 2025 — the must-attend event for cloud resellers, tech professionals and organizations shaping the future of the cloud — held on May 22-23 in Trois-Rivières, Quebec.

To learn more about AppDirect, connect with our team or head to appdirect.com.

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell, and manage technology. More than 1,000 providers, 10,000 advisors, and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. For more information, visit appdirect.com and follow us on LinkedIn.