Pilgrim’s® Teams Up with Tony Hawk to Turn His Pro Skating Moves into Pro Snacking Moves

GREELEY, Colo.--(BUSINESS WIRE)--Tony Bawk is ready to roll! Pilgrim’s®, the frozen fully cooked chicken brand known for crave-worthy chicken nuggets and chicken wings, is teaming up with the Birdman himself, Tony Hawk (now known as Tony “Bawk”), to show skateboarders and nugget fans alike how to snack like a pro. Together, the duo created the Pilgrim’s x Tony Hawk Bawk Board, a one-of-a-kind, limited-edition skateboard deck, that can be used on the halfpipe to pull tricks or serve as the ultimate snack board for munching on Pilgrim’s nuggets. Fans can enter the Pilgrim's Pro Snacker Giveaway on social media for a chance to win one of 10 limited-edition boards signed by Tony, with one lucky fan also taking home the ultimate prize - a year's supply of chicken nuggets!

We’re not chicken about chicken and neither is Tony. Together, we’re bringing main character energy to chicken and showing fans how to have a little fun with their nuggets.

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As it turns out, skateboarding and Pilgrim’s chicken nuggets have a lot in common. Both take risks, lean into the bold, and never settle for boring. Over his legendary career, Tony Hawk has become synonymous with skateboarding and is now channeling that same fearless spirit with his new “pro snacker” persona. In a new series of videos featuring some archival footage, “The Birdman” puts a snacking spin on iconic skateboarding tricks—inspired by Pilgrim’s crispy, delicious nuggets. From the ‘Bawk n’ Roll’ to the ‘Freehand Nugget,’ and every sauce fanatic’s dream, the ‘Trippy Dippy,’ these tricks take classic skateboarding moves and give them a delicious twist—turning big air into big flavor, smooth grabs into smooth dips, and perfect landings into the perfect bite.

“You don’t have to be a pro skater to become a pro snacker," said Hawk. “Teaming up with Pilgrim’s to bring some crispy chaos to the halfpipe has been a nostalgic and delicious collab."

Starting today, Pilgrim’s is giving 10 lucky fans the chance to win an exclusive Pilgrim’s x Tony Hawk Bawk Board, signed by the legend himself. All fans need to do is show off their best pro snacking moves — whether you stack your nuggets high, double dunk into sauces for maximum flavor or toss em’ up and catch in your mouth, there’s only one rule: don’t be boring! To enter, fans can:

• Post a 30 second or less video on Instagram or TikTok showing off your pro snacking moves
• Use the hashtag #PilgrimsProSnackerGiveaway
• Follow @pilgrimschickenusa if entering on Instagram or @pilgrimschicken if entering on TikTok

“This partnership is everything that Pilgrim’s stands for,” said Chelsea Parker, Senior Director of Brand Marketing at Pilgrim’s US. “It’s bold, nostalgic, unexpected, and above all – fun. We’re not chicken about chicken and neither is Tony. Together, we’re bringing main character energy to chicken and showing fans how to have a little fun with their nuggets.”

This partnership is another extension of the brand’s larger mission to knock the boredom out of chicken by delivering restaurant-quality products to grocery store freezers. With bold and flavorful new takes on nuggets and wings like the Cheesy Jalapeño and Chicken Pot Pie Loaded Nuggets, Garlic Parm Crispy Wings, and fan favorite Popcorn Chicken, consumers no longer have to settle for bland, forgettable chicken.

To learn more about the Pilgrim’s x Tony Hawk Bawk Board, follow @PilgrimsChickenUSA on Instagram and @PilgrimsChicken on TikTok. For more information about Pilgrim’s visit https://www.pilgrimsusa.com/.

Pilgrim’s Giveaway Abbreviated Rules: No purchase necessary. Open to legal residents of the 50 United States and DC, who are at least 18 years of age or older. Begins 8:00 AM ET on May 6, 2025; ends 11:59 PM ET on May 27, 2025. For Official Rules, visit https://www.pilgrimsusa.com/GiveawayOfficialRules.

About Pilgrim’s®

As a global food company with more than 62,000 team members, Pilgrim's processes, prepares, packages, and delivers fresh, frozen, and value-added food products for customers in more than 100 countries. The company operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K, the Republic of Ireland and continental Europe. For more information, please visit www.pilgrims.com.