Joe Hand Promotions Sets New Standard in Live Sports Commercial Distribution with Unprecedented Spring Run

PHILADELPHIA--(BUSINESS WIRE)--Joe Hand Promotions (JHP), the nation's premier and largest distributor of premium live sports content to commercial establishments, is once again demonstrating its unmatched leadership across sports and entertainment with a historic run of four premium events across three consecutive weekends, spanning April 26 – May 10, 2025.

Kicking off with DAZN Boxing’s thrilling event in London last Saturday, where Conor Benn delivered a spectacular victory over Chris Eubank Jr., Joe Hand Promotions is in the midst of an unparalleled stretch, delivering some of this year’s major combat sports events over just 15 days — a testament to JHP’s operational excellence and deep relationships with the world’s leading sports organizations as well as all manner of bars and restaurants from coast to coast.

Looking ahead, JHP will activate establishments across the U.S. for one of boxing’s most significant weekends of the year:

• Friday, May 2: The Ring Magazine Times Square Event, featuring the three biggest Welterweight / Junior Welterweight bouts of the year: Ryan Garica vs. Rollie Romero, Devin Haney vs. Jose Ramirez and Teofimo Lopez vs. Arnold Barboza, Jr.
• Saturday, May 3: Riyadh Season Event, headlined by boxing’s top star, Canelo Alvarez, battling Germany’s William Scull.

The run culminates with UFC 315 on Saturday, May 10 from the Bell Centre in Montreal, marking another chapter in JHP’s long standing partnership with the UFC — a relationship that dates back to UFC 33 in 2001.

No other company in the industry matches JHP’s volume, reach, or commitment to customer support, which includes comprehensive marketing, sales, and operational assistance to ensure successful exhibitions for bars, restaurants, and other venues nationwide.

"Our content partners at DAZN, UFC, ESPN+ For Business and others, rely on us to not only distribute world-class events but also to amplify their marketing reach through commercial establishments," said Joe Hand, III, President of Joe Hand Promotions. "We ensure delivery of a great product to our customers, no matter their technological preference, and provide them with the materials and operational support they need to raise awareness at their establishment. This commercial exposure provides an invaluable benefit to the content providers by creating new opportunities to generate at-home viewership and revenue while delivering excitement to fans in public venues."

Fans looking to catch the action out of home can use JHP’s proprietary ‘bar finder’ technology, OnTap Sports, allowing them to locate licensed venues by event and geographic location, making it easier than ever to experience the biggest moments in sports among fellow fans.

With four premium live events across three weekends, Joe Hand Promotions is reaffirming its position as the unrivaled leader in premium sports television distribution to commercial establishments — setting the bar higher than ever.

About Joe Hand Promotions

Joe Hand Promotions brings fan communities from mainstream sports and entertainment into the top corporate and independently owned bars and restaurants, theaters, casinos, and other commercial establishments to provide the best viewing experience outside of the arena. As the commercial content partner for some of the nation’s top live-sports media properties, Joe Hand Promotions is the leader in the out-of-home live sports and entertainment media distribution industry. For over 50 years, Joe Hand Promotions has seamlessly connected commercial establishments with live sports, which has successfully driven traffic and increased revenues, time and time again. The Joe Hand Promotions team is more than the distributor, but also the advisor in this fast-growing industry.