Formula One Driver Yuki Tsunoda Joins Neuro Gum to Lock In at 200 MPH

LAS VEGAS--(BUSINESS WIRE)--Formula One driver and motorsport rising star, Yuki Tsunoda, has teamed up with Neuro Gum Inc., the leader in functional gum and mints. Tsunoda joins an elite group of competitors, leaders, and creatives who use Neuro to fuel peak performance while prioritizing brain health.

Currently competing in the Miami Grand Prix, 24-year-old Tsunoda is accustomed to a taxing travel and training schedule. Vocal about the pressures of professional motorsports, this season, he is investing more in his mental health in order to perform at the highest level. The ability to maintain focus and alertness while minimizing stress and anxiety is critical for these athletes who train and perform under intense physical demands that often require split-second decisions and tremendous stamina.

“I’m really excited to join the team at Neuro. It’s a unique and innovative product that can easily fit into my daily routine and helps me perform at my best. With 24 races around the world, staying sharp and focused during every session is essential, and using Neuro plays a strong part in this. I also love that the brand reflects Japanese heritage, with both Kent and Ryan having roots in Japan – that connection makes it even more meaningful to be part of the team,” said Tsunoda.

The partnership kicks off at the start of Asian & Pacific American Heritage Month (AAPI). Japan-born Tsunoda and Neuro founders Ryan Chen and Kent Yoshimura found a deeper connection in a shared ethos and culture.

“At Neuro, we’ve always admired those who exemplify excellence, resilience, and community spirit – qualities that Yuki Tsunoda embodies on and off the track,” said Ryan Chen, Founder of Neuro Gum. “Sharing a common mindset to perform your best and win every day, with the shared heritage of rich Japanese values, has made this partnership deeply meaningful to all of us. We’re honored to be a part of Yuki’s journey, and excited to share more of this story with the world going forward.”

​Neuro offers a range of functional gum and mints designed to support cognitive well-being. Neuro’s Memory & Focus Gum combines American Ginseng (Cereboost®), L-theanine, and B-vitamins to improve working memory, sharpen focus, support stress management, and balance mood without sugar or the accompanying crash. Crafted with science-backed ingredients to support various aspects of brain health and productivity.

Tsunoda is among a growing roster of top performers across music, art, sports, health, and wellness who trust and choose Neuro to enhance their cognition, mood, and performance, including Steve Aoki, Justin “J.Flo” Flores, and Kanak Jha. The partnership underscores Neuro’s mission to help talented people cognitively unlock and realize their full potential, and alongside the folks performing at the top of their game, inspire focus worldwide.

To learn more about Neuro and to stay informed on all that’s to come from its partnership with Tsunoda, visit http://neurogum.com and NeuroGum on Instagram.

About Neuro

Founded in 2015 by co-founders Kent Yoshimura and Ryan Chen on a dive trip in Catalina, the two college friends were looking for a more sustainable way to be more productive each day. Neuro is revolutionizing the gum and mint category by using innovative, science-backed formulas to support memory, calm, and sleep. Made with a patented cold-compression technology, Neuro’s gum and mints maintain optimal absorption and bioavailability while using the most sustainable, high-quality ingredients. The fastest-growing brand on TikTok in 2024, Neuro fuels people all around the globe to live their best lives. For more information, visit neurogum.com.