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Motor Sports
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NASCAR Champion Jesse Love Steps Onto the Super Bowl Stage With Samsara

SAN FRANCISCO--(BUSINESS WIRE)--The Super Bowl is about big moments. Samsara is about making big moments happen. Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced it will debut a Super Bowl LX commercial featuring Jesse Love, the defending 2025 NASCAR O'Reilly Auto Parts Series Champion. It centers on a simple idea: elite performance is a team sport. The commercial, which will air February 8, 2026, is built on the premise that “even champio...
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Otro Capital Closes Oversubscribed Inaugural Sports Fund With $1.2 Billion

NEW YORK--(BUSINESS WIRE)--Otro Capital (“Otro” or “the firm”) today announced the close of its inaugural sports fund, Otro Capital Fund I (“Fund I”), with $1.2 billion in committed capital to Fund I and its affiliated investment vehicles. The fundraise substantially exceeded Fund I's initial target. Fund I represents the largest first-time, dedicated sports buyout fund ever raised globally, supporting Otro’s differentiated investment approach in the sports industry. Investors in the fund inclu...
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Liberty Global and Google Cloud Announce Five-Year Strategic AI Partnership

DENVER, Colorado and SUNNYVALE, California--(BUSINESS WIRE)--Liberty Global (NASDAQ: LBTYA, LBTYB, and LBTYK) and Google Cloud today announced a five-year strategic partnership that will accelerate Liberty Global’s digital transformation and embed AI at scale throughout its European operations. Under the new partnership, Liberty Global customers stand to benefit directly from new services, devices, and TV experiences built with Google’s Gemini models. With approximately 80 million connections a...
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IKON Capital, Bolt Ventures, and Main Street Advisors Complete Acquisition of MotoGP’s Tech3 Team

BORMES-LES-MIMOSAS, France--(BUSINESS WIRE)--Red Bull KTM Tech3 (Tech3), among the most prominent and longest-tenured motorcycle racing teams competing in the MotoGP World Championship, today announced that David Blitzer’s Bolt Ventures and Main Street Advisors have partnered with IKON Capital to acquire the team. Behind the leadership of Tech3 CEO Guenther Steiner, a longtime Formula 1 Team Principal and internationally recognized motorsport executive, Bolt Ventures, Main Street Advisors, and...
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EFG Companies Wins Gold and Silver Stevie® Awards for Driving Client Revenue Through Employee Insights and Innovation

DALLAS--(BUSINESS WIRE)--EFG Companies continues its winning streak, bringing home a Gold and a Silver in the 20th Annual Stevie® Awards for Sales and Customer Service....
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McLaren Racing Announces a Multi-Year Partnership With Rubrik Across the McLaren Mastercard Formula 1 Team and Arrow McLaren IndyCar Team

WOKING, England & PALO ALTO, Calif.--(BUSINESS WIRE)--McLaren Racing has entered into a multi‑year technology partnership with Rubrik, the Security and AI Operations Company, in which Rubrik becomes an Official Partner of the McLaren Mastercard Formula 1 Team and the Arrow McLaren IndyCar Team. The partnership brings together two industry leaders with a shared focus on engineering excellence, performance and resilience. With the relentless pressure on performance and races spanning the globe, e...
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Empower Takes the Wheel at Formula 1® Crypto.com Miami Grand Prix

GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Empower announced a new partnership with the Formula 1® Crypto.com Miami Grand Prix, one of the world’s most high-profile sporting events....
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FIA Confirms Path for World Rally Championship’s Return to U.S. Soil

PARIS--(BUSINESS WIRE)--The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, is accelerating plans for the FIA World Rally Championship (WRC) to return to the United States, with announcement of a WRC candidate event scheduled for mid-2026. Organised in collaboration with the Automobile Competition Committee of the United States (ACCUS), the candidate event, running from 11-17 June, will see FIA d...
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TWG AI Becomes Official Partner of Andretti Global, Bringing AI to Competitive Motorsport

INDIANAPOLIS--(BUSINESS WIRE)--TWG AI, the advanced intelligence division of TWG Global, has been named the Official Artificial Intelligence Partner of Andretti Global under a strategic multi-series partnership. The collaboration includes primary partnerships in both the INDYCAR SERIES and Formula E, with TWG AI serving as the primary partner of the No. 26 Honda, piloted by Will Power in the NTT INDYCAR SERIES, and the primary partner of Andretti Global’s two-car Formula E program. TWG AI will...
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Atlassian Williams F1 Team and Kraken Renew Long-Term Fan-First Partnership

CHEYENNE, Wyo.--(BUSINESS WIRE)--Atlassian Williams F1 Team and Kraken are pleased to announce that they have renewed their long-term partnership, in a mark of the brands’ continued commitment to extraordinary fan experiences online, on-track, and in their world-leading Fan Zones. Kraken, one of the world’s longest-standing crypto platforms trusted by millions of clients globally, first joined Williams as Official Crypto and Web3 partner in 2023. As partners, Williams and Kraken have harnessed...