Dream Performance & Recovery Launches Second Wind Nasal Strips

BOSTON--(BUSINESS WIRE)--Dream Performance & Recovery, a leading innovator in the sleep performance industry, today announced the launch of Second Wind Nasal Strips. Known for its best-selling Dream Tape, the brand is now unlocking peak performance with the future of nasal breathing.

“Customers have been asking us for this since day one,” said Todd Anderson, co-founder of Dream Performance & Recovery.

Share

The benefits of nasal breathing have been widely researched to improve cardiovascular health, enhance endurance, increase alertness, and even aid in sleep apnea struggles. Now, with Second Wind Nasal Strips, users can boost airflow by 33%. Made for high-performance athletes, daily movers, and beyond, the strips allow for greater oxygenation, helping users sleep deeper and work out harder. In addition to its sleep and performance benefits, Second Wind Nasal strips offer congestion relief, gently opening your nasal passages through spouts of illness or allergies.

“Customers have been asking us for this since day one,” said Todd Anderson, co-founder of Dream Performance & Recovery. “Nasal strips are a natural fit for our product roster, but we knew we had to do it right, so we spent almost two years perfecting them. The team built Second Wind Nasal Strips from the ground up—they are totally unique, and I believe they can truly move the needle for people’s health and recovery.”

Engineered in collaboration with leading Ivy League experts and rigorously developed over multiple years, Second Wind is the ultimate companion for enhanced nasal breathing. By optimizing the vectors applied to one's nasal cavities, the strips expand the nostrils more directly, instantly improving airflow. Unlike anything else on the market, the nasal strips are triple-patented and boast a minimalist aesthetic with their low-profile feet and lightweight design. Stress-tested and NCAA-permissible, the strips are sweat-resistant to remain in place through all of your toughest challenges. Second Wind Nasal Strips are also 100% recyclable and crafted with no PFAs or harsh chemicals.

Garnering investments from Spanx founder Sara Blakely and Marquis Jet co-founder Jesse Itzler, Second Wind Nasal Strips push the needle of innovation for the product category. The first major backing for the entrepreneurial duo in over five years, Blakely and Itzler joined forces with Dream Performance & Recovery to support automation manufacturing for this first-of-its-kind product. With a keen eye for the next big thing and Dream Performance & Recovery up 230% YoY, the pair recognized an opportunity in Second Wind Nasal Strips as the global health and wellness industry continues to grow.

“When Todd first showed me the Second Wind Nasal Strips prototypes, I knew Dream had something special on its hands that we wanted to be part of,” said Jesse Itzler. “There is white space in the market for high-quality sleep and performance products, and Dream Performance & Recovery is leading the charge.“

“I was introduced to Dream Performance & Recovery by a friend and have been using its products for a while,” said Sara Blakley. “I’ve watched the company evolve since its launch in 2023, and the growth made in just under one year has been impressive. Second Wind Nasal Strips really allows the brand to lean into its 'performance' capabilities.”

Second Wind Nasal Strips join Dream Performance & Recovery’s other product offerings, including Dream Tape, a Performance Silk Sleep Mask, Performance Silk Pillowcases, and Blue Light Glasses. Dream Performance & Recovery is fully owned and operated in the USA.

Second Wind Nasal Strips are available for purchase at www.dreamrecovery.io in quantities of 25, 75, and 300, with prices starting at $30 for a 25-pack—they will launch on Amazon in July 2025. Subscribe and Save is also available.

About Dream Performance & Recovery

Dream Performance & Recovery is a leading innovator in the sleep performance and recovery industry, designing the highest quality science-backed sleep performance products. Understanding that every great performance begins and ends with a good night’s sleep, Dream Performance & Recovery is on a mission to ensure customers wake up feeling energized and prepared to conquer their biggest dreams. Headquartered in Boston, Massachusetts, Dream Performance & Recovery is proud to be fully owned and operated in the USA. Dream Performance & Recovery was founded in 2023.

Images HERE