StubHub’s 2025 WNBA Season Preview: Popularity of Women’s Hoops Continues to Soar

NEW YORK--(BUSINESS WIRE)--Ahead of the 2025 WNBA season, StubHub, the world’s leading marketplace to buy and sell tickets to any live event, has released its second annual WNBA Season Preview, revealing the top-selling teams, games, and trends of the season. The WNBA is on a roll with ticket sales up nearly 2.5x (145%) from last season, and all 12 returning teams are seeing growth. Interest in women’s basketball is reaching new heights, with first-time WNBA ticket buyers on StubHub jumping 28% compared to this same time last year.

Key highlights include:

• WNBA’s Global Appeal Soars: Fans from 29 countries have purchased WNBA tickets on StubHub ahead of the season, up from 12 countries in 2024.
• Clark Ignites Fever: The Indiana Fever return as the WNBA’s hottest ticket on StubHub.
  • The excitement around Caitlin Clark’s standout rookie season, along with star teammates Kelsey Mitchell and Aliyah Boston, has fueled a nearly 6x (497%) increase in ticket sales for Fever games compared to last season.
  • The Fever drive demand on the road with 9 of the 10 top WNBA games of the season being Fever away games, with some teams even moving games to larger arenas to meet demand.
• Buckets Boosts Wings: Paige Bueckers’ March Madness buzz and Arike Ogunbowale’s star shooting power have Dallas Wings ticket sales up 4.5x (343%) from last season’s start.
  • In the 24 hours after selecting No. 1 draft pick Paige Bueckers, site searches for the Dallas Wings jumped 4.5x (351%) on StubHub.
• Valkyries Soar Into Inaugural Season: The Golden State Valkyries - the league’s first expansion team since 2008 - face off against the Fever in their best-selling game of their inaugural season on June 19.
  • Sales are more than double that of their second-best-selling game of the season, when they host the Sparks for their WNBA debut.

“The momentum behind women’s sports has never been stronger, and this year’s WNBA season is a prime example,” said Adam Budelli, StubHub spokesperson. “New stars like Paige Bueckers, alongside stars A’ja Wilson, Breanna Stewart, and 2024 Rookie of the Year Caitlin Clark, are driving record-breaking demand with the highest pre-season sales in StubHub’s history for the league.”

StubHub's Top In-Demand WNBA Teams*

1. Indiana Fever
2. Chicago Sky
3. Connecticut Sun
4. New York Liberty
5. Dallas Wings

StubHub's Top In-Demand WNBA Games*

1. Indiana Fever at Connecticut Sun on July 15
2. Indiana Fever at Chicago Sky on June 7
3. Chicago Sky at Indiana Fever on May 17
4. Indiana Fever at Dallas Wings on June 27
5. Indiana Fever at Las Vegas Aces on June 22
6. Indiana Fever at Seattle Storm on June 24
7. Indiana Fever at Chicago Sky on July 27
8. Indiana Fever at Seattle Storm on August 3
9. Indiana Fever at New York Liberty on July 16
10. Indiana Fever at New York Liberty on July 22

Insights from the WNBA season preview can be found at stubhub.com/2025wnbapreview.

*Based on StubHub and viagogo ticket sales for the 2025 regular season as of April 25, 2025.

About StubHub

StubHub is the world’s leading marketplace to buy and sell tickets to any live event, anywhere. Through StubHub in North America and viagogo, our international platform, we service customers in 200 countries and territories in 33 languages and 48 available currencies. With more than 100 million tickets available to events around the world annually -- from sports to music, comedy to dance, festivals to theater -- StubHub offers the safest, most convenient way to buy or sell tickets to the most memorable live experiences, with every order backed by our FanProtect guarantee and global customer service.