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FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--SIXT USA, a subsidiary of Sixt SE – a global leader in premium mobility services – unveiled an exclusive Starting Five vehicle activation in celebration of its sponsorship with the Los Angeles Lakers. Five custom-wrapped Lakers jersey-inspired Toyota Grand Highlanders debuted on February 24, 2026, during the Los Angeles Lakers vs. Orlando Magic home game, bringing an elevated and memorable transportation experience to the Los Angeles community. The Starti...

ATLANTA--(BUSINESS WIRE)--During last night’s game presented by Emory Healthcare, the Atlanta Hawks Foundation, together with the Ressler Gertz Family Foundation, announced a $150,000 donation to the Prostate Cancer Foundation (PCF) reinforcing their shared commitment to increasing awareness of prostate cancer and supporting critical research initiatives. This season, the Atlanta Hawks Foundation pledged a donation of $75,000 to the Prostate Cancer Foundation, a leading organization dedicated t...

SPRINGDALE, Ark.--(BUSINESS WIRE)--7 Brew, the rapidly-growing drive-thru beverage brand that is redefining what it means to grab a drink on the go, today announced the launch of its annual Brew Madness Sweepstakes, which invites customers to play a daily game for the month of March with the chance to win over $1 million in prizes, including three Ford Broncos. True to 7 Brew’s fun and energetic nature, the brand is inviting customers to drive through and scan a daily QR code during their 7 Bre...

MINNEAPOLIS,--(BUSINESS WIRE)--Prep Network, a leading youth sports platform focused on live events, subscription content, and collegiate athlete recruitment, today announced the acquisition of Coast 2 Coast Preps (“Coast 2 Coast”), a national leader in middle school basketball events and coverage. The acquisition expands Prep Network’s growing basketball platform and creates a pathway for young athletes focused on access, competition and exposure to seamlessly continue their athletic journey f...

LINCOLN, R.I.--(BUSINESS WIRE)--Basketball superstar Jayson Tatum is on the road to recovery after a 2025 injury – and Amica Insurance is ready to celebrate the comeback journey with its new ad campaign, Back to Zero. The multifaceted campaign – which will include out-of-home placements throughout the Greater Boston area and social media promotions – traces Tatum’s recovery from his injury last May. It aims to rally basketball fans across the country to show their support for his comeback, and...

SZINGAPÚR--(BUSINESS WIRE)--A Project B, az új sportolói és rajongói generáció számára létrehozott, elit nemzetközi női és férfi kosárlabda-nagydíj-sorozat ma bejelentette, hogy William Kimet nevezi ki lifestyle-igazgatónak. Stratégiai szerepkörében Kim irányítja majd a Project B prémium lifestyle üzletágát – beleértve a merchandise-termékeket, a márkaegyüttműködéseket és a kulturális partnerségeket – miközben a Project B Európában, Ázsiában és az amerikai kontinensen terjeszkedik annak érdekéb...

SINGAPUR--(BUSINESS WIRE)--Project B, un proyecto global de básquet femenino y masculino de élite creado para una nueva generación de atletas y aficionados, anunció hoy la designación de William Kim como director del área de lifestyle. En este rol estratégico, Kim estará al frente del negocio de lifestyle de alta gama de Project B —que abarca merchandising, colaboraciones de marca y alianzas culturales— en el marco de las iniciativas de expansión de la organización por Europa, Asia y las Améric...

SINGAPUR--(BUSINESS WIRE)--Project B, ein globaler Elite-Grand-Prix für Frauen- und Männerbasketball, der für eine neue Generation von Sportlern und Fans geschaffen wurde, gab heute die Ernennung von William Kim zum Chief Lifestyle Officer bekannt. In dieser strategischen Position wird Kim das Premium-Lifestyle-Geschäft von Project B in den Bereichen Merchandising, Markenkooperationen und kulturelle Partnerschaften leiten. Project B expandiert derzeit in Europa, Asien und Amerika, um die presti...

シンガポール--(BUSINESS WIRE)--（ビジネスワイヤ） -- 次世代のアスリートとファンのために構築された、男女エリート選手によるプロバスケットボールグランプリ「プロジェクトB」は、ウィリアム・キムをチーフ・ライフスタイル・オフィサーに任命したことを発表しました。この戦略的役職において、同氏はプロジェクトBがヨーロッパ、アジア、アメリカ大陸へと拡大する中で、マーチャンダイジング、ブランドコラボレーション、文化に関するパートナーシップにわたるプレミアムライフスタイル事業を牽引し、グローバルスポーツにおける最高峰の文化プラットフォームの構築を主導します。 キムは、「私たちは2030年、そしてその先を見据えたモデルを構築しています。その原点は卓越した製品の創造です。アスリートの一日のあらゆるシーンに適した最高品質の天然素材を調達し、同じコレクションをより広いファンコミュニティにも提供していきます。デザインからサプライチェーン、最終消費者体験に至るまで、ラグジュアリーハウスと同様の規律と統制のもと、製品・流通・ブランド体験を包括的に管理していきます」と述べています。 同氏は、品...

SINGAPURA--(BUSINESS WIRE)--A Project B, grand prix global de basquete feminino e masculino de elite criada para a nova geração de atletas e torcedores, anunciou hoje a nomeação de William Kim como diretor de estilo de vida. Nesse cargo estratégico, Kim liderará o negócio de estilo de vida premium da Project B em parcerias culturais, merchandising e colaborações com a marca à medida que se expande para a Europa, Ásia e Américas a fim de criar a plataforma cultural mais premium no cenário esport...