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Project B Announces Tokyo as Host City of Global Basketball Circuit, Featuring Elite Men’s and Women’s Competition
TOKYO--(BUSINESS WIRE)--Today, Project B announced Tokyo as a host city of its 2026-27 basketball season. The global sports platform will play men’s and women’s tournaments at Toyota Arena in April 2027, bringing the world’s top basketball talent to one of Asia’s most vibrant sports markets. “We’re honored to bring Project B to Tokyo alongside our partners in Japan,” said Keisuke Mitsui, Head of Project B Japan. “Tokyo sits at the intersection of global culture, innovation, and basketball, with...
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Saie Named an Official Partner of the New York Knicks
NEW YORK--(BUSINESS WIRE)--Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a brand-new partnership with Saie, a clean beauty brand that focuses on high-performance formulas and sustainable packaging, naming the brand an Official Partner of the New York Knicks. With this partnership, Saie will receive brand exposure in Madison Square Garden through in-arena LED signage and GardenVision features during Knicks regular season home games. Saie will be featured on the 7th Avenue LED M...
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Atlanta Hawks Select ManageEngine as Strategic Technology Partner to Enhance and Automate IT Operations and Elevate the Fan Experience
AUSTIN, Texas--(BUSINESS WIRE)--ManageEngine, a division of Zoho Corp. and a leading provider of enterprise IT management solutions, and the Atlanta Hawks and State Farm Arena today announced a strategic partnership to enhance the team’s entire IT operations and elevate the technology foundation that powers the award-winning downtown Atlanta venue. Through ManageEngine’s unified platform, the Hawks’ fully integrated ecosystem is built on visibility, automation, and proactive decision-making, he...
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Professional Basketball Player Erica Wheeler and Hologic Team Up to Champion Cervical Cancer Screening
MARLBOROUGH, Mass.--(BUSINESS WIRE)--Professional Basketball Player Erica Wheeler and Hologic Team Up to Champion Cervical Cancer Screening...
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REPAY Launches Innovative Referral Partnership with Gold & Blue Enterprises to Fund WVU Athletics
ATLANTA--(BUSINESS WIRE)--Repay Holdings Corporation (NASDAQ: RPAY) (“REPAY”), a leading provider of vertically-integrated payment solutions, today announced the launch of a new referral partnership with Gold & Blue Enterprises (GBE) that will enable GBE-referred clients to donate earned rebates to West Virginia University’s (WVU) Athletics Name, Image, Likeness (NIL) fund. As REPAY’s inaugural partner, GBE-referred clients who pay their vendors through REPAY can elect to donate earned reba...
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Anheuser-Busch and the MSG Family of Companies Expand Multi-year Sponsorship Across Premier Sports & Entertainment Assets
NEW YORK--(BUSINESS WIRE)--Anheuser-Busch (NYSE: BUD), – a leading American manufacturer, the nation’s top brewer and one of the fastest-growing spirits companies – and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”), Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”), and Sphere Entertainment Co. (NYSE: SPHR) (together, the “MSG Family of Companies”) announced today an expanded, multi-year sponsorship that showcases the company as an Official Sponsor ac...
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Dude Perfect Shoots and Scores: Bringing Signature Trick-Shots Exclusively to Nex Playground
SAN FRANCISCO--(BUSINESS WIRE)--Nex, maker of Nex Playground, today announced a new partnership with Dude Perfect, the leading creator-led entertainment company....
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NBA Champion Jalen Williams Joins Forces With Paycom
OKLAHOMA CITY--(BUSINESS WIRE)--Paycom Software, Inc. (NYSE: PAYC) (“Paycom”), a leading provider of comprehensive, cloud-based human capital management software, announced a new multiyear partnership with NBA champion and All-Star Jalen (JDub) Williams. The partnership will kick off with Williams starring in Paycom’s latest campaign promoting its groundbreaking command-driven AI engine, IWant. The Answers campaign can be seen across TV, digital, social and print platforms, with its commercial...
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New York Liberty and Ant International’s Alipay+ Announce Multiyear Partnership Focused on Empowerment, Sustainability and Youth Development
NEW YORK & SINGAPORE--(BUSINESS WIRE)--The New York Liberty and Ant International’s Alipay+, a leading cross-border fintech services platform based in Singapore, today announced a multiyear partnership, making Alipay+ an Official Sponsor and Innovation Partner for Sustainability of the New York Liberty. Through this partnership, Alipay+ and the Liberty will jointly support community programs designed to advance community empowerment, environmental sustainability and youth development across New...
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Lincoln Financial Serves as First-Ever Game Break Sponsor for Women’s Sports Desk on FOX Sports’ Women’s College Hoops Coverage
RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial (NYSE: LNC) today announced a first-of-its-kind agreement with FOX Sports, becoming the inaugural Game Break sponsor for the Women’s Sports Desk featured in the network’s live women’s college basketball coverage. The multi-year sponsorship reflects Lincoln’s commitment to amplifying visibility for women’s athletics and championing financial confidence and empowerment through broader audience connections. Lincoln’s sponsorships strategy is focused...