Grasshopper’s Latest Innovations Continue to Transform the Way Small Businesses Communicate

BOSTON--(BUSINESS WIRE)--GoTo, the leader in cloud communications and IT, today announced new features for its virtual phone system, Grasshopper. These updates are designed to empower small business owners to find information faster, respond to customers more efficiently, and elevate their customer interactions with smart conversation filters, global search capabilities, and enhanced call management tools.

“For small business owners, first impressions are everything. With these new features, Grasshopper is giving businesses the tools to improve their communication from the start and build stronger, lasting relationships with their customers,” said Scott Manning, General Manager, Grasshopper. “Grasshopper’s latest updates ensure businesses not only communicate more effectively but also present themselves with professionalism and take greater control of their growth. We remain steadfast in our mission to empower entrepreneurs and small business owners with a communications solution that is built, priced, and packaged specifically for them.”

Organize customer communications with a new unified Conversations view:

Grasshopper’s new unified Conversations makes staying on top of customer interactions easier than ever by consolidating calls, texts, voicemails, and faxes into a single thread. The newest features help businesses stay organized, save time, and deliver exceptional service.

• See all interactions in one view: Use the Conversations feature for a streamlined view of each customer conversation, bringing all interaction types into a unified thread, including calls, texts, voicemails, and faxes. Available on mobile and coming soon to desktop applications.
• Find specific interactions faster: Use smart Conversation Filters by interaction type to quickly locate calls, texts, voicemails, or virtual faxes, all organized in a single, streamlined interface for each contact on mobile and coming soon to desktop applications.
• Respond to customers quicker: Global Search helps businesses find exactly what they need with precision by scanning the account for relevant details, helping to respond faster to customer questions.
• Keep business and personal contacts separate: Take your customer communication organization a step further with contact management to keep business and personal contacts distinct and organized.

Professional call features:

Enhance your business professionalism with features that make it easy to quickly spot follow-ups or action items from prospects or customers, helping you stay organized and on top of your business.

• Capture every call: Record incoming and outgoing calls automatically for better insights and follow ups to improve team performance and customer interactions.
• Review action items at-a-glance (coming soon): Turn calls into text quickly with Call Recording Transcripts to easily review conversations and identify follow ups.
• Understand missed opportunities: Gain insights on missed or hang-up call reasons, helping businesses identify patterns and proactively address potential gaps.

Partnerships bring essential tools and exclusive discounts to Grasshopper customers:

Grasshopper partnerships ensure Grasshopper customers have the right pieces in place to make their business a success.

• Create a polished online presence: WordPress offers pre-built themes, user-friendly tools, and an exclusive 30% discount on annual plans for Grasshopper customers.
• Boost digital footprint: TransUnion Digital Listing Management (DLM) offers customers a solution to update, optimize and manage business listings through a single entry that auto-populates across 80 search platforms. Plus, Grasshopper customers get an exclusive 25% discount.
• Separate business and personal finances: Grasshopper customers can get started with a free business checking account from Novo, spending less time and energy managing finances and more time on what really matters.

To learn more, please visit: http://grasshopper.com/blog/2025-spring-launch

About GoTo

GoTo, the leader in cloud communications and IT, is dedicated to powering a world of work without limits. Featuring flagship products GoTo Connect, LogMeIn Resolve, LogMeIn Rescue, and Grasshopper, the GoTo portfolio offers secure, reliable, AI-enabled solutions that are simple to adopt for small and midsize businesses, and scalable to enterprises worldwide. GoTo continuously improves human experiences for AI-enabled workforces across hundreds of thousands of customers. The company is headquartered in Boston, Massachusetts, with approximately $1 billion in annual revenue and 2,800 employees throughout North America, South America, Europe, Asia, and Australia.