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Alterra Mountain Company Becomes the First U.S.-Based Ski Company to Be Verified in Conformance With the Science Based Targets Initiative Standards and Guidance

DENVER--(BUSINESS WIRE)--Today, Alterra Mountain Company released its fourth annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars – Planet, People, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of 19 North American mountain destinations. Planet In 2025, Alterra became the first U.S.-based ski company to have...
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Two Weeks Left to Grab an Ikon Pass at Its Current Lowest Spring Prices

DENVER--(BUSINESS WIRE)--Score your 26/27 Ikon Pass now at its current low spring rates – prices go up and promos end after April 16, 2026. Winter 26/27 brings additional Peak Perks, new Renewal Rewards, and now a dozen of Canada's best destinations with the addition of SilverStar Mountain in British Columbia. New for 26/27, SilverStar Mountain, one of British Columbia’s largest winter destinations, joins the Ikon Pass community with 3,304 acres of terrain, 760m of vertical, and 133 runs for al...
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Netcracker Reinforces Commitment to the U.S. Paralympic Ski & Snowboard Team at Adaptive Spirit 2026

WALTHAM, Mass.--(BUSINESS WIRE)--Netcracker will sponsor Adaptive Spirit, a telecom industry networking event that helps to raise funds for the U.S. Paralympic Ski & Snowboard Team....
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Alterra Mountain Company Names New President & COO of Crystal Mountain in Washington

DENVER--(BUSINESS WIRE)--Alterra Mountain Company announces that Linnea Hansen has been named the new President & COO of Washington’s Crystal Mountain, effective immediately, and will report to Regional Chief Operating Officer & Executive Vice President Mountain Division – Western, Ron Cohen. Linnea will be responsible for overseeing all operations and enhancing both the employee and guest experience, continuing to build and strengthen community relationships, and driving profitability...
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FIRST LOOK: Grand Geneva Resort & Spa’s New Short Course, Wee Nip

LAKE GENEVA, Wis.--(BUSINESS WIRE)--Grand Geneva Resort & Spa, the award-winning, AAA Four-Diamond all-seasons resort, offers a first look at Wee Nip, its new 11-hole short course opening on May 19, 2026. Wee Nip introduces a relaxed, social way to experience golf at the resort. Designed by award-winning Dusenberry Design, Wee Nip is an inviting yet thoughtfully challenging short course created for golfers of all skill levels. Combining creativity, strategy and fun, the course features hole...
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Ikon Pass and U.S. Ski & Snowboard Partner to Offer Skiers & Riders the Ultimate in Mountain Access

DENVER--(BUSINESS WIRE)--Ikon Pass goes on sale today at ikonpass.com for the 26/27 season and, to kick it off, Ikon Pass has teamed up with U.S. Ski & Snowboard to offer skiers and riders access to the most premier mountain destinations on the planet and an inside look at U.S. Ski & Snowboard athletes. For a limited time, skiers and riders can get a $50 discount on any 2-, 3-, or 4-day Adult Ikon Session Pass at www.ikonpass.com, using the code USAGOLD. Ikon Session Pass holder who use...
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Alterra Mountain Company Announces Leadership Transition

DENVER--(BUSINESS WIRE)--Alterra Mountain Company, the world’s leading outdoor recreation company, today announced a leadership transition. Jared Smith has announced his intention to step down from his role as Chief Executive Officer at the end of this season. “Serving as CEO of Alterra has been an honor, and I am deeply proud of the incredible people, capabilities and businesses we’ve added to this amazing company,” said Jared. “The commitment of the ownership group to these mountains, and to...
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Ikon Pass Holders Are Invited to Seek the Unique at 70+ Global Destinations on March 12 When 26/27 Ikon Pass Goes on Sale With New Benefits, New Offers and New Discounts

DENVER, Colo.--(BUSINESS WIRE)--On Thursday, March 12, 2026, skiers and riders can seek the unique at 76 global destinations across the Americas, Europe, Australia, New Zealand, and Asia, when Ikon Pass goes on sale for the 26/27 winter season. Buy the 26/27 Ikon Pass this spring at its lowest price of the year, with the most discounts and offers, and begin planning endless winter adventures. “This season, Ikon Pass holders enjoyed an array of new and improved infrastructure and services around...
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Free Live Webinar Wednesday -- Behind The Olympics with America’s Most Decorated Cross Country Skier Jessie Diggins

SAINT PAUL, Minn.--(BUSINESS WIRE)--The Emily Program announced a free public webinar, Up Close with Jessie Diggins, who speaks openly about her recovery from an eating disorder....
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Indy Announces Sixteen New Resorts. 26/27 Pass Sale Begins February 25th for Existing Passholders. Flagship Indy+ Pass Price Lowered.

GRANBY, Colo.--(BUSINESS WIRE)--Indy Pass announced that existing passholders can renew their passes starting today for the lowest guaranteed price....