Survey News

CANNES, France & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) The State Of AI Inside US Marketing Agencies, 2026, a new report released today in partnership with 4As, AI is now pervasive across US marketing agencies: Nine in 10 agencies use generative AI, and half use agentic AI for marketing execution. Yet rapid adoption, combined with an industrywide focus on productivity and cost efficiency, is undermining marketing effectiveness, creativity, and long-term brand...

AMSTERDAM--(BUSINESS WIRE)--Global electromobility is at a critical turning point. Battery electric vehicles (BEVs) are becoming significantly more attractive worldwide, driven in part by rising fuel prices and a much broader range of available models. But their breakthrough does not only depend on demand for new cars. This is highlighted by the BearingPoint E-Mobility Attractiveness Index 2026, for which more than 10,000 consumers in Germany, the United Kingdom, the United States, China, and I...

MUNICH--(BUSINESS WIRE)--AI transparency has become a commercial differentiator, and it's reshaping where brand revenue is won — or lost. Over half (52%) of consumers globally will pay more for brands that are transparent about how they use AI with their data at an average 7% premium. In Germany, that figure rises to 73% of consumers willing to pay a 9% premium, the highest of any market. The finding comes from the second annual State of Digital Trust 2026 Report, commissioned by Usercentrics,...

ORLANDO, Fla.--(BUSINESS WIRE)--Club Wyndham's new “17 Summers” campaign encourages families to slow down, reconnect and make the most of the seasons that shape family stories....

BOSTON--(BUSINESS WIRE)--New research from Dodge Construction Network and Clearstory, published in the Optimizing the Change Order Processes SmartMarket Insight series, reveals that most commercial construction contractors are experiencing an increased number of change orders, amplifying the financial, operational and workforce challenges they create for both general and specialty trade contractors. The findings have been released in two separate Insight reports to reflect the differing impacts...

PITTSBURGH--(BUSINESS WIRE)--MFA reports on key findings from its latest analysis of the NAIC’s SHCE data, focusing on the Individual and Small Group health insurance segments....

WASHINGTON--(BUSINESS WIRE)--Clutch today released new research on how consumers perceive and respond to branding in an AI-saturated landscape, revealing a clear consumer preference for what feels genuinely human. The survey of 408 U.S. consumers finds that 93% say it matters that a brand's communications feel like they came from a real person, and 55% view a brand less favorably once they can tell AI produced the creative. “Consumers are sending a clear signal: they want to know there's a real...

SAN FRANCISCO--(BUSINESS WIRE)--Build Group announced today that it has been recognized as one of the San Francisco Business Times’ 2026 Best Places to Work, an honor based directly on employee feedback and workplace engagement survey results. The recognition reflects the culture Build Group has intentionally cultivated across its offices and job sites, one rooted in craftsmanship, accountability, collaboration, and a shared commitment to delivering exceptional projects. Administered through Qu...

CHICAGO--(BUSINESS WIRE)--The Institute of Food Technologists (IFT), a nonprofit scientific association committed to advancing the science of food and its application across the global food system, has released the 2026 Compensation and Career Path Report examining career trends in the science of food including compensation, job satisfaction, and workplace challenges. This free resource is an invaluable tool for veteran and novice science of food professionals, HR managers in food and beverage o...

MINNEAPOLIS--(BUSINESS WIRE)--Americans are growing more cautious about investing as concerns about a potential recession and ongoing market volatility rise, according to the Q2 2026 Quarterly Market Perceptions Study* from the Allianz Center for the Future of Retirement, part of Allianz Life Insurance Company of North America (Allianz Life).About three in five (62%) worry that a major recession is right around the corner. This is up from 54% last quarter. Boomers (57%) are less likely to have t...