KANE Footwear Partners with Two-Time NFL ProBowler Will Anderson Jr. to Strengthen Footholds in Professional Sports
KANE Footwear Partners with Two-Time NFL ProBowler Will Anderson Jr. to Strengthen Footholds in Professional Sports
This marks brand’s first partnership with an NFL athlete, signaling strong consumer adoption
WESTPORT, Conn.--(BUSINESS WIRE)--KANE Footwear, a leader in the active recovery footwear industry, today announced Will Anderson Jr., Houston Texans Defensive End and 2023 NFL Defensive Rookie of the Year, as KANE’s first NFL athlete. This partnership comes on the heels of KANE’s Revive OB launch, inspired by professional athletes and the team sports world.
The partnership between Anderson Jr. and KANE Footwear originated organically from his personal recovery journey. Initially, Anderson Jr. began incorporating KANE Footwear's Revive products into his post-activity recovery routine. His personal use and subsequent game-changing recovery experience with the footwear's design and therapeutic benefits became the foundational catalyst that naturally evolved into a formal partnership.
“KANE has been an integral part of my recovery routine for years,” said Will Anderson Jr. “Prioritizing recovery in all off-field moments is vital for me to stay healthy and perform at my best. KANE makes the process of recovering my feet and legs easy, even when I'm on the move.”
KANE recently launched its first open-backed recovery shoe – the Revive OB – designed for in-between activity moments. The Revive OB is the third recovery shoe model in the Revive family, joining the Revive and Revive AC. Designed based on feedback from professional athletes in the NFL, NBA, and NHL as well as high performance consumers who needed a recovery shoe with hands-free convenience, the OB was born to ensure recovery no matter the moment.
KANE Footwear’s recovery shoes are designed in tandem with Dr. Daniel Geller, KANE’s Chief Medical Officer, podiatrist, and foot and ankle surgeon, to provide active recovery benefits for the feet and legs. Recovery principles of the original Revive, and similarly replicated in both the Revive AC and Revive OB, include:
- Raised footbed nodes to activate blood flow and pressure points.
- Lightweight slip-on design comfortably captures heel, arch and instep.
- Smooth transferability and energy from heel to toes.
- Dual density construction for generous cushioning and active support.
- Oversized channels and siped soles to provide flexibility and traction.
“We’ve waited a long time to find the right professional partner for KANE, and we wanted to work with an athlete that understood the benefits of our shoes and already wore KANE as part of their preparation,” said John Gagliardi, KANE Footwear Founder and CEO. “We couldn’t have asked for a more talented and dedicated athlete to join our roster and set the bar for performance at KANE. KANE has always been inspired by elite athletes; we take their feedback seriously and it helps us build better products. Having Will Anderson Jr. as a part of the team will give us even further insight on where we can improve and innovate to make recovery seamless and impactful for athletes everywhere.”
To keep up to date with partnership news and announcements follow @will.andersonjr and @kanefootwear on social media.
About KANE Footwear
KANE is a footwear brand dedicated to the recovery of the body and planet. Implementing expert-driven design, biobased manufacturing, and modern aesthetics, KANE is creating active recovery footwear for mindful movers. The KANE Footwear Collection, designed in collaboration with board-certified foot and ankle surgeon Dr. Daniel Geller, are the first shoes designed specifically for active recovery. The KANE Revive, Revive AC and Revive OB are made with bio-based RestoreFoam™, created from Brazilian sugarcane, and integrate principles of active recovery to renew the body through stimulation, circulation and blood flow. KANE is a Certified B Corporation and a proud member of 1% for the Planet. KANE was founded by former pro athlete, John Gagliardi, who was inspired to create a performance EVA product that professional athletes and active people can use year-round. KANE was founded in 2021 and is headquartered in Westport, CT. You can learn more at www.kanefootwear.com.
KANE Footwear x Will Anderson Jr Images: HERE
Contacts
Press Contact
Emma Wickey
kane@jacktaylorpr.com

