Kalon Executive Search Releases Inaugural Salary Guide for Nutraceutical and Better-for-You CPG Industries

SAN DIEGO--(BUSINESS WIRE)--Kalon Executive Search, the premier executive search firm specializing in the nutraceutical, better-for-you (BFY) CPG, and wellness industries, today announced the release of its inaugural Kalon Executive Search Salary Guide for the Nutraceutical and Better-for-You CPG Industries.

Companies in the nutraceutical and BFY CPG industries are aggressively competing for top talent.

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The comprehensive guide delivers critical compensation benchmarks, benefits insights, and talent market intelligence for key roles in manufacturing, R&D, quality assurance, regulatory affairs, sales, marketing, and operations.

The U.S. dietary supplements industry continues its steady growth. According to the Nutrition Business Journal (NBJ), the market reached $69.3 billion in 2024 with 5.2% growth and is projected to reach approximately $70–73 billion in 2025 with 5.1–5.5% growth. NBJ forecasts ongoing mid-single-digit annual growth of roughly 5–6% through 2028–2030, potentially pushing the market toward $85–90 billion or higher by the end of the decade.

This resilience is driven by sustained post-COVID consumer focus on preventive wellness, an aging population taking greater ownership of their health, demand for personalized nutrition, innovative formats such as gummies, and strong e-commerce and direct-to-consumer channels. The industry has proven recession-resistant amid broader economic uncertainty.

The nutraceutical sector, proxied by Vitamin & Supplement Manufacturing, has shown consistent job growth with year-over-year increases of +2.6% in 2023, +1.0% in 2024, +1.3% in 2025, and +2.5% in 2026 — delivering a ~2.7% average annual growth rate from 2021–2026. In contrast, the tech industry experienced a -0.3% employment dip in 2025 and is projected to grow +1.9% in 2026.

This steady job growth is driving higher salaries across the nutraceutical and BFY CPG industries. As demand for skilled talent in ingredients, manufacturing, and finished products tightens the market, compensation levels are rising — offering professionals greater earning potential and long-term stability compared to more volatile sectors.

“Companies in the nutraceutical and BFY CPG space are competing aggressively for top talent,” said Liesl Bernard, CEO of Kalon Executive Search. “Our new Salary Guide equips employers with the data needed to attract and retain high-caliber professionals while helping candidates understand their true market value in this high-growth, purpose-driven industry.”

The Kalon Executive Search Salary Guide is now available for download at kalonsearch.com/salary-guide.

Kalon Executive Search is the leading specialized recruitment firm focused exclusively on the nutraceutical and better-for-you CPG sectors. With deep industry expertise and a proprietary database of over 400,000 vetted candidates, Kalon delivers executive and mid-to-senior level talent solutions that drive growth for brands, manufacturers, and suppliers.