FirstBank Ranked #1 In JD Power Retail Banking Satisfaction Study for South Central Region

NASHVILLE, Tenn.--(BUSINESS WIRE)--In the flagship JD Power2026 Retail Banking Satisfaction Study^SM, FirstBank has been ranked #1 for Retail Banking Customer Satisfaction in the South Central region. This top ranking is derived from the feedback of more than 100,000 retail banking customers across the United States. The study also noted that customers rated FirstBank #1 for trust and for its people in the region.

“Earning the JD Power Award is a powerful validation of our vision to be the cornerstone that families and businesses turn to for financial peace of mind,” said Christopher Holmes, President and CEO of FirstBank. “For our customers’ feedback to result in us ranking #1 is a significant honor. It demonstrates that our approach of pairing the latest in financial products and capabilities with a century of hometown heart truly sets the FirstBank experience apart.”

The JD Power U.S. Retail Banking Satisfaction Study is the industry’s longest running and most in-depth independent analysis of customer perspectives and satisfaction with their financial services provider. Now in its 21^st year, the study measures satisfaction across multiple core dimensions of the banking experience. Among these dimensions, FirstBank also achieved the top ranking for trust and for its people.

“This recognition is a testament to our associates who go the distance every day to prioritize service to our clients,” said Holmes. “It also underscores our commitment to keep the success of our clients at the core of everything we do.”

For more information about the 2026 U.S. Retail Banking Satisfaction Study, visit https://www.jdpower.com/business/press-releases/2026-us-retail-banking-satisfaction-study.

About FB Financial Corporation

FB Financial Corporation (NYSE: FBK) is a financial holding company headquartered in Nashville, Tennessee. FB Financial Corporation operates through its wholly owned banking subsidiary, FirstBank, in Tennessee, Kentucky, Alabama, and Georgia. FB Financial Corporation has approximately $16.3 billion in total assets and operates 90 full-service bank branches across its footprint.

About J.D. Power

JD Power delivers mission-critical data, analytics and intelligence that help businesses improve customer experience and operational performance with confidence and clarity. Using proprietary, comprehensive data–including millions of consumer interactions and authoritative automotive datasets–combined with advanced analytics, artificial intelligence and deep industry expertise, JD Power enables leaders to respond to market shifts, make smarter decisions and drive measurable performance improvements.

As an objective source of deep insight into real-world customer interactions with brands and products, JD Power provides the independent intelligence organizations need to anticipate change, strengthen customer engagement and advance growth. Learn more at JDPower.com.