Edna’s Non-Alcoholic Cocktail Co. Expands to All 526 Whole Foods Market Stores Nationwide, Secures March Endcap Feature

EDMONTON, Alberta--(BUSINESS WIRE)--Edna’s Non-Alcoholic Cocktail Co. continues its strong U.S. retail momentum with expanded distribution and promotional support at Whole Foods Market (a wholly owned subsidiary of Amazon (NASDAQ:AMZN)).

“Being recognized as the customers choice for a premium non-alcoholic beverage within Whole Foods Market is a powerful validation of the work our team has done over the past few years,” said Rachel Haynes, Edna’s Chief Revenue Officer

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Key Highlights:

• Now rolling out to all 526 Whole Foods Market stores nationwide (U.S.)
• Paloma and Variety Pack SKUs driving growth within the non-alcoholic set
• Awarded premium March endcap feature, increasing visibility and in-store velocity
• Recognized as a high-performing non-alcoholic brand in an increasingly competitive category
• Three years of sustained growth reinforcing retailer confidence and brand momentum

Edna’s Paloma and Variety Pack have earned expanded distribution and feature support following strong performance within the rapidly evolving non-alcoholic category. The March endcap placement provides high-visibility positioning during a key promotional window, expected to meaningfully increase both brand awareness and sales velocity across the U.S. market.

Over the past two years, Edna’s has demonstrated consistent growth, solidifying its position as a high-performing non-alcoholic cocktail brand in a crowded and expanding category. Selection for enhanced visibility and continued distribution at Whole Foods Market reflects strong consumer demand and sustained retailer confidence.

The broader non-alcoholic RTD market across North America continues to experience accelerated growth as consumers increasingly seek premium, alcohol-free alternatives that do not compromise on flavour or experience. As the category evolves from niche to mainstream, brands that combine quality, authenticity, and strong retail execution are gaining meaningful share. Edna’s rapid distribution expansion, sustained velocity, and feature support position the company as one of the emerging leaders capturing market share within this high-growth segment.

“Being recognized as the customers choice for a premium non-alcoholic beverage within Whole Foods Market is a powerful validation of the work our team has done over the past few years,” said Rachel Haynes, Chief Revenue Officer of Edna’s Non-Alcoholic Cocktail Co. “As the category evolves, we remain focused on delivering sophisticated, ready-to-serve options that resonate with today’s consumer.”

With continued retail expansion, increased promotional support, and accelerating category demand, Edna’s Non-Alcoholic Cocktail Co. is poised to further strengthen its leadership position within the premium non-alcoholic space.

About Edna’s Non-Alcoholic Cocktail Co.

Edna’s Non-Alcoholic Cocktail Co. is an Alberta-based company producing all-natural, award-winning non-alcoholic beverages that combine top-quality ingredients with innovative flavours. Designed to be enjoyed alcohol-free, cold, and over ice—or used seamlessly as a mixer—Edna’s offers sophisticated, inclusive cocktail options for a modern consumer rethinking its relationship with alcohol.