Wellness Innercell Expands Global Reach with Joint Care

CHANGWON, South Korea--(BUSINESS WIRE)--Wellness Innercell, a South Korean company specializing in cosmetics and health functional foods, is set to launch its flagship joint health supplement, “Joint Care”, on an Indonesian TV shopping channel between October and November.

The expansion marks not just an increase in sales but a deliberate strategy to boost the global standing of K-healthcare products while broadening international distribution networks.

Share

Marking a significant step in its global market expansion, the move builds on the company’s experience in the U.S. market and aims to broaden its international consumer base while strengthening the competitiveness of K-healthcare brands.

Having established credibility in the global market through U.S. exports, Wellness Innercell plans to accelerate its entry into emerging markets, including Southeast Asia, through strategic home shopping broadcasts. The company stated that the launch of Joint Care on overseas home shopping platforms is an important opportunity to showcase the quality and excellence of Korean health supplements directly to international consumers. It added that its focus will be on expanding global market share and elevating brand recognition.

According to industry insiders, the expansion marks not just an increase in sales but a deliberate strategy to boost the global standing of K-healthcare products while broadening international distribution networks.

About Wellness Innercell

Wellness Innercell, a Korea-based manufacturer and distributor in cosmetics and health functional foods, is dedicated to delivering innovative, science-backed solutions for better living. Leveraging advanced formulation technology and strict quality standards, Wellness Innercell aims to expand its global presence and provide trusted health products to consumers worldwide.