iHeart Media to feature Operation HOPE CEO John Hope Bryant’s Podcast to Empower Black Entrepreneurs Throughout National Black Business Month

ATLANTA--(BUSINESS WIRE)--In honor of National Black Business Month, Operation HOPE has joined forces with iHeartMedia to launch From Hustle to Holdings: A Black Wealth Blueprint, a nationwide campaign designed to inspire, educate, and empower Black entrepreneurs. Spotlighting Operation HOPE Founder, Chairman, and CEO John Hope Bryant and his acclaimed Money & Wealth podcast, the initiative aims to equip small business owners, side hustlers, and aspiring entrepreneurs with the tools to turn ambition into lasting generational wealth.

“Economic empowerment isn’t just about making money, it’s about making money work for you,” said Bryant. “When we turn our hustle into holdings, we create a foundation for generational wealth that transforms families and communities.”

The campaign, running throughout August, includes a four-week content series on Money & Wealth called The Wealth Work, each week focusing on a key pillar of wealth-building:

• Week 1 – The Foundation: Building credit, financial literacy, and the right mindset.
• Week 2 – The Hustle: Turning skills and passions into sustainable income streams.
• Week 3 – The Strategy: Saving, investing, and scaling a business.
• Week 4 – The Legacy: Estate planning, ownership, and passing down assets.

In addition to full-length podcast episodes, the campaign will feature “1-Minute Money Moves” tips, interactive “Ask John” Q&A sessions on Instagram Stories and LinkedIn, and short, actionable insights designed for quick learning and easy application.

While National Black Business Month is a time to celebrate progress, it’s also a reminder of persistent challenges. According to the Federal Reserve, the median wealth of Black households is roughly one-tenth that of white households. Initiatives like From Hustle to Holdings work to close this gap by pairing high-impact financial education with the broad reach of iHeartMedia.

Get Involved:

• Listen & Learn: Subscribe to Money & Wealth and tune in to weekly themed episodes.
• Engage: Submit questions through the “Ask John” feature on Instagram Stories and LinkedIn.
• Apply the Lessons: Put strategies into practice to build wealth and stability.
• Share: Spread the message on social media to help others on their journey.

“We can’t just wish for a better future, we have to work for it,” Bryant added. “This Black Business Month, let’s work together to ensure hustle turns into holdings, and ambition turns into generational impact.”

ABOUT OPERATION HOPE, INC.

Since 1992, Operation HOPE has empowered more than 4 million individuals with financial literacy, credit and money management coaching, home ownership, and small business support—advancing “silver rights” to help low- and moderate-income Americans achieve economic dignity. Through its award-winning HOPE Inside model, the organization has helped generate over $4.2 billion in economic activity. We operate in nearly 300 cities serving 1,500 locations throughout the United States. Learn more at OperationHOPE.org.