Yellowbrick Wins Best Data Warehouse Solution in 2025 DBTA Readers’ Choice Awards

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Yellowbrick Data, a SQL data platform for data warehousing and workload analytics, today announced it has been named Best Data Warehouse Solution in the 2025 DBTA Readers’ Choice Awards.

“This award is a testament to our team’s focus on delivering secure, high-performance solutions that help organizations modernize legacy systems and move seamlessly across cloud and on-prem environments," said Neil Carson, Yellowbrick CEO and Co-founder.

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Selected by DBTA’s expert readership, the Readers’ Choice Awards spotlight the technologies shaping the future of data management. Yellowbrick’s win underscores its leadership in delivering modern, high-performance data warehousing built for today’s hybrid demands.

“We’re honored to be recognized by DBTA’s readers—real practitioners solving real data challenges every day,” said Neil Carson, CEO and Co-founder of Yellowbrick. “This award is a testament to our team’s focus on delivering secure, high-performance solutions that help organizations modernize legacy systems and move seamlessly across cloud and on-prem environments.”

As enterprise data volumes continue to grow at a breakneck pace, often far ahead of the rate of infrastructure expansion, organizations face mounting pressure to balance performance, control, and cost. Yellowbrick’s scalable SQL data platform is purpose-built for this challenge, delivering consistently fast performance across on-premises, cloud, and hybrid environments. The platform maintains consistent performance while integrating with existing systems to reduce total cost of ownership. Key capabilities include faster query response times, higher concurrency, and processing of larger datasets.

Unlike cloud-only platforms that force data residency trade-offs, or legacy systems that can’t scale, Yellowbrick provides the flexibility to run anywhere, with full enterprise-grade data control. Its platform supports faster query performance, high concurrency, and the ability to process massive datasets without compromising cost or governance.

“The amount of data and its complexity have been growing at a rapid clip, and it shows no sign of stopping. To contain this data, making the right choices among the countless options for data management and analytics solutions is a top priority for many organizations,” said Tom Hogan, Group Publisher, Database Trends and Applications. “To help companies progress along their data-driven journeys, each year, DBTA presents the Readers’ Choice Awards, providing a unique opportunity to recognize companies whose products have been selected by the experts—our readers.”

The DBTA Readers’ Choice honor marks another major milestone in a banner year for Yellowbrick, which was also named to CRN’s 2025 Big Data 100 in the Data Warehouse and Data Lake Systems category, and received the title of Data Warehouse Solution Provider of the Year at the 6th annual Data Breakthrough Awards.

About Yellowbrick

Yellowbrick Data is revolutionizing the way enterprises modernize their data infrastructure. Our elastic, scalable SQL data platform empowers businesses to break free from the limitations of legacy data warehouses, whether on-prem or in the cloud, driving faster insights and greater ROI. By integrating seamlessly with existing ecosystems, Yellowbrick accelerates response times, boosts concurrency and handles massive datasets, unlocking incredible value for businesses. Discover the future of data at www.yellowbrick.com.

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